Partnering for Knowledge Mobilization

David Phipps, PhD, MBA

Director, Research Services & Knowledge Exchange

1. What is Knowledge Mobilization

2. Social Media

3. Knowledge Mobilization’s crystal ball (including audience participation)

Today’s Agenda

“We must translate our research findings in the human sciences into public policy and social programs”

“Knowledge Transfer in the human sciences – the transfer of findings into policy and programs – is as important as technology transfer in the engineering and natural sciences.”

Maximize the Impact of Research: Martha Piper (2002)

KMb – what is it?

• Knowledge Mobilization (KMb) is a suite of services that supports collaborations between non-commercial research and expertise and the public, private and non-profit sectors.

• KMb (the process) can enable enhanced social innovation (the outcome).

• KMb is the university’s contribution to social innovation and allows partners from the public, private and non-profit sectors to leverage investments in university research.

Evaluate

Plan

ExecuteDisseminate

KMb throughout the Research Cycle

ConsultationPartnershipsResearch forum

PopulationsClinical practiceIntervention studiesInternshipsResearcher exchange

Surveys, case studies, expert panelists

Social mediaWeb siteTown hallTheatrePostersPolicy brief PSAPractice guidelinePopular pressSocial Marketingvideos

KMb Stories

http://www.youtube.com/watch?v=W94hPM2Bb6k&list=UUkz8O0mnDbgER4aZPoWAheQ&index=40&feature=plpp_video

Evaluating Inclusivity Action Plan

January 2005: Inclusivity Summit

May 2005: HSPC adopted and launched IAP

November 2007: IAP Evaluation Launched (Michaela Hynie and Mina Singh: York University + HSPC)

December 2007: KM Unit approved matching funding: policy briefs and best practice models

February 2008: Evaluation Report presented to IAP Steering Committee rec. to York Region Council investin 5 new Welcome Centres, create 86 jobs, +48,000 newcomer services delivered

Evaluating Inclusivity Action Plan

Hynie & Singh (2008) The International Journal of Diversity in Organisations, Communities and Nations,Volume 8, Issue 4, pp.117-124.

http://www.youtube.com/researchimpact#p/a/u/0/J15_lBz5mYU

Green Economy Centre

South Simcoe: Green Economy Centre

The Green Economy Centre: an innovative research and education program that initiates, supports and facilitates green economic best practices, ensuring that the rural South Simcoe economy is healthy and sustainable.

http://www.nottawasaga.com/get

South Simcoe: Green Economy Centre

Launched: April 2010

Funded: Summer 2010

September 2011:

•604 business contacted

•507 individual visits

•39% interest in Green Economy programs

•8 loans (total +$1M), 0% interest approved for green projects creating 18 jobs and maintaining 221 jobs

+

Toronto Hot Weather Response Plan

http://www.thestar.com/article/462613

Toronto Hot Weather Response Plan

Youth Emergency Shelter - Peterborough

Challenges

• Structural budget deficit

• Revolving door

Impacts

• Social work students get better training experience

• YES gets better trained employees

• Clients reduce length of stay

• Generate revenue stream

• MTCU funding $60K

• 4 publications, PhD prize book in progress

Social enterprise

York

KM

b U

nit

KMb Tools: ResearchSnapshot

York’s KMb Unit February 2006- June 2012

Activities

# Faculty Involved 240

# Graduate Students Involved 146

# Information Sessions for Faculty and Students 181

# Information Sessions for Community 201

# Collaborative Opportunities 342

# KMb Projects 105

# KMb Internships 41

# Agencies Involved in KMb Collaborations 218

Funding

Community Project Funding Raised $ 1.07 M

University Contract Funding Raised $ 1.20 M

York Investments in KMb Projects $ .56 M

Total KMb Associated Faculty Grant Funding Raised $ 20.5 MTotal KMb Funding $ 22.804 M

KMb guiding principles

Practice Example

Build trust among partners PDA Ltd. Mwananchi Ghana project

Develop capacity for K* York University Knowledge Mobilization Unit

Use a mix of methodologies CIPPEC

Use peer supports PDA Ltd. Mwananchi Ghana project

Enable knowledge to be co-constructed

CIPPEC

Understand the political, social and economic context of the partners

PiPP

Build a culture of K* for all participants

PiPP

KMb guiding principles

Ahhhh…..

http://www.youtube.com/watch?v=3SuNx0UrnEo

The social media revolution

How we use YouTube to disseminate results

http://www.youtube.com/watch?v=lEyrO7nM2m0

York’s KMb Unit February 2006- June 2012

Technology

# web hits +5.8M

# Research Summaries 200

# tweets 6896

# twitter followers 2501

# delicious bookmarks 267

# blog postings (+90,000 views; 143 countries) 332

# slide share presentations - downloads 75

Other

# Publications 14

# KMb Unit Partnerships 16

# Institutional Collaborations 9

Ahhhh…..

Audience Participation

“I wonder what tomorrow has in mind for meOr am I even in it's mind at allPerhaps I'll get a chance to look ahead and seeSoon as I find myself a crystal ballSoon as I find myself a crystal ball”

Crystal Ball

http://www.youtube.com/watch?v=9b-i0XknSnM

Knowledge Brokering as a Profession?

Training for Knowledge Brokering?

Social Media?

Systems & networked knowledge mobilization?

A rose by any other name….

Evaluation?

Evidence informed KMb practice & vice versa?

research practice

Your turn

So what? KMb in their own words…

http://www.youtube.com/watch?v=SmIWbsMO93w&list=FLkz8O0mnDbgER4aZPoWAheQ&index=1&feature=plpp_video

David Phippsdphipps@yorku.cahttp://www.researchimpact.ca