Content Strategy for Samsung MobileMaking tech specs simple, concise, and friendly.

Shawn RoeContent Strategist

UX Designer @kunostories

Portfolio: vultor.com/portfolio

Samsung Telecommunications

Korean company.

One of 5 companies under Samsung Electronics.

… which is under the Samsung Group - does construction, shipbuilding, fashion, insurance… everything.

As of 2012, the largest manufacturer of devices running Google Android with a 46% market share.*

* http://www.androidauthority.com/samsung-double-market-share-141585/

Samsung v AppleMake every possible phone for

every possible market.Make the “best” possible phone

(now in 2 sizes).

My Task

Create online copy content to be as creative as possible.

Make the ad copy more interesting and appealing.

…for multiple, niche-targeted products.

But there’s a fine line between…

creative crazy!&

Content Strategy

Simple, Concise, and Friendly.

Copy Edit This

Want to add fun to your selfies? The Galaxy A5’s Animated Selfie lets you vividly record your special, fun moments that can’t completely be shown just with a photo by making your photos move. Creating Animated Selfie(GIF) on your Galaxy A5 is a breeze. Share your GIFs immediately via SNS and show off your awesome selfies to your friends.

Fewer words = Better.

Concise

Use Adjectives & Adverbs Sparingly

Want to add fun to your selfies? The Galaxy A5’s Animated Selfie lets you vividly record your special, fun moments that can’t completely be shown just with a photo by making your photos move. Creating Animated Selfie (GIF) on your Galaxy A5 is a breeze. Share your GIFs immediately via SNS and show off your awesome selfies to your friends.

Already better.

Want to add fun to your selfies? The Galaxy A5’s Animated Selfie lets you record your moments that can’t be shown just with a photo by making your photos move. Creating Animated Selfie (GIF) on your Galaxy A5 is a breeze. Share your GIFs via SNS and show off your selfies to your friends.

K.I.S.S. =

Keep it simple stupid.

Simple

Check for Awkward Language

Want to add fun to your selfies? The Galaxy A5’s Animated Selfie lets you record your moments that can’t be shown just with a photo by making your photos move. Creating Animated Selfie (GIF) on your Galaxy A5 is a breeze. Share your GIFs via SNS and show off your selfies to your friends.

Use the voice of your audience.

Friendly

Content Strategy

Who’s my audience?

How will they use my product/service?

Gender

Age Range

FemaleMale

19 ~ 25

26 ~ 35

55%45%

33%

27%

Population Info

• Prefer Simple yet Sophisticated Design • Always stay logged onto SNS • Love to share status or pictures through SNS • Often take ‘Selfie’ alone or with friends

Target User Personality

Simple. Concise. Friendly.• record moments that

can’t be shown just with a photo

• make your photos move.

• is a breeze

• Share GIFs via SNS and show off to friends.

= need more than 1 photo

= animated

= easy, automatic

= sharable

ResultSometimes you need more than one photo to show what's going on. The Galaxy A5’s Animated Selfie lets you record those longer moments by snapping up to 20 continuous photos and automatically creating a sharable GIF instead of a movie.

Thank you.

Content Strategist UX Designer @kunostories

Portfolio: vultor.com/portfolio

Shawn Roe