Post on 23-Jan-2018
Samsung Indiaon Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Samsung Twitter
Samsung: Social Media Report
This report looks at how
Samsung Indiaperformed on social media between
October 1st – December 31st, 2015
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Analysis of
Samsung IndiaFacebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
4,633,343 10,662 .23% IndiaMostly Young, Male and
Single
Samsung India
Engagement Score Total Fan Posts
51 1,560
Total Posts Brand Response Rate
181 51.73%
Total Likes Avg. Reply Time
83,656 2 days, 8 hrs, 5 mins
Total Comments General Sentiment
3,425 Neutral
Total Shares
10,298
BRAND POSTS FAN POSTS
Brand Overview
4,616K
4,618K
4,620K
4,622K
4,624K
4,626K
4,628K
4,630K
4,632K
4,634K
4,636K
4,638K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
4,633,343
New Fans
10,662
Engagement
0
250
500
750
1,000
Samsung India had an average engagement score of 51 and a highest of 841.
Community Analysis
Samsung India fans are mostly Young, Male and Single Samsung India fans are largely from India followed by Egypt.
Fan Demographics Distribution of Fans
82%
18%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60% 80%
Single
In a Relationship
Engaged
Married
UnKnown
0K 1,000K 2,000K 3,000K 4,000K 5,000K
India
Egypt
Pakistan
Bangladesh
United States
United Arab Emirates
Saudi Arabia
Nepal
Philippines
Congo
0
1
2
3
4
5
6
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
Samsung 71
BringHomeHappiness 42
SmartUtsav 19
MicrowaveOven 15
festive season 15
72%
28%
Brand Participation Brand Non Participation
56%27%
17%
Posititve Negative Neutral
Brand Posts - Engagement
Samsung India responded to 130 conversations generated by
the 181 Posts they published.
Samsung India receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts
Brand Posts - Analysis
Brand Post Types Days of the week
0 50 100 150 200
0 100 200 300 400 500 600
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40
0 50 100 150 200 250
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
days 304
time 300
Samsung India 298
customer 244
company 232
User Posts
0
5
10
15
20
25
30
35
40
45
50
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov
19-Nov
26-Nov
3-Dec 10-Dec
17-Dec
24-Dec
31-Dec
Positive Neutral Negative
Samsung India responded to 807 conversations generated by
the 1,560 Posts fans published.
Samsung India appears to participate more when Fan
conversations have greater negative vibes than positive.
User Posts - Engagement
Brand Responses Sentiment
52%
48%
Brand Participation Brand Non Participation
25%
27%
48%
Posititve Negative Neutral
Campaign Intel
0 1 2 3 4 5 6 7 8 9 10
0 2 4 6 8 10 12
#GearS2
#TheNextGalaxy
#SamsungDelights
Number of Posts
Engagement Score
Engagement Score Number of Posts
This is the performance of a selection of Samsung India campaigns that have been tagged and tracked
by Unmetric and are not restricted to the time period analyzed
Analysis of
Samsung IndiaTwitter Account
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
75,420 8,410 12.55% India
Samsung India@Samsung_IN
Engagement Score
325
Total Proactive Tweets
238
Retweets Total
4
Replies Total
493
Favorites Total
15,339
Total Mention
2,407
Total Retweets
5,253
Response Rate (%)
19.65%
Average Reply Time (mins)
3479
Most Engaging
#Celebrating20Years
Most Recent
#Celebrating20Years
BRAND TWEETS USER TWEETS
Brand Overview
BRAND CAMPAIGNS
62K
64K
66K
68K
70K
72K
74K
76K
78K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
75,420
New Followers
8,410
0K
0K
0K
0K
0K
0K
0K
0K
0K
0K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
130
Engagement
0
250
500
750
1,000
1,250
Samsung India had an average engagement score of 325 and a highest of 987.
0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
238 4
#Samsung #Celebrating20Years Offers
on Samsung Tabs & smartphones.
Avail in 20 easy EMIs. https://t..
14-Dec-15, Mon 12:18AM
ENGMT. FAV. REPLIES RETWEETS
1,000 2,630 75 741
Top Engaging Tweets
#Samsung #Celebrating20Years One
time screen replacement for 1 year
on #Galaxy smartphones. https:/..
#Samsung #Celebrating20Years with
20days of exciting offers, 20EMIs
on Galaxy #Smartphones. https:/..
13-Dec-15, Sun 10:42AM
ENGMT. FAV. REPLIES RETWEETS
1,000 3,253 95 649
12-Dec-15, Sat 04:36AM
ENGMT. FAV. REPLIES RETWEETS
997 1,016 23 338
NO IMAGE NO IMAGE NO IMAGE
Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 50 100 150 200 250
0 50 100 150 200 250 300 350 400
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types
0 10 20 30 40 50 60 70
0 500 1000 1500 2000 2500 3000 3500 4000
#samsung*
#celebrating20years*
#bringhomehappiness*
#smartutsav
#galaxy*
#samsungsmartutsav*
#smartphones*
#samsungcurvedtv*
#galaxytabe*
#washingmachine*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
0
50
100
150
200
250
300
350
400
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
samsung celebrating20years bringhomehappiness smartutsav galaxy
Spread of Hashtags by day
0 200 400 600 800 1000 1200
#galaxytabe*
#bringhomehappiness*
#celebrating20years*
#smartutsav
#smartphones*
#samsungcurvedtv*
#washingmachine*
#samsung*
#samsungsmartutsav*
#galaxy*
Engagement Score
Hashtags - Engagement
Average Response Rate : 19.65%
0
10
20
30
40
50
60
70
80
90
100
1-O
ct
3-O
ct
5-O
ct
7-O
ct
9-O
ct
11-O
ct
13-O
ct
15-O
ct
17-O
ct
19-O
ct
21-O
ct
23-O
ct
25-O
ct
27-O
ct
29-O
ct
31-O
ct
2-N
ov
4-N
ov
6-N
ov
8-N
ov
10-N
ov
12-N
ov
14-N
ov
16-N
ov
18-N
ov
20-N
ov
22-N
ov
24-N
ov
26-N
ov
28-N
ov
30-N
ov
2-D
ec
4-D
ec
6-D
ec
8-D
ec
10-D
ec
12-D
ec
14-D
ec
16-D
ec
18-D
ec
20-D
ec
22-D
ec
24-D
ec
26-D
ec
28-D
ec
30-D
ec
Men
tio
ns a
nd
Rep
lies
Replies Mentions
Customer Service
Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
50
100
150
200
250
300
350
400
Request ForDirect
Message
Request ForContact
Request ForView a Link
Request ForEmail
BrandApology
Plain Text
0
50
100
150
200
250
300
350
400
450
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week
0
50
100
150
200
250
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day
Total number of Retweets : 5,253
-200
0
200
400
600
800
1,000
1,200
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets
Total number of Mentions: 2,407
-20
0
20
40
60
80
100
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions
Influencers
Name Followers Tweets
Samsung Mobile India 295,448 2
Samsung Electronics 224,299 2
Andromo App Maker 57,409 2
CII 54,253 2
iGyaan 36,012 1
TOP 5 INFLUENCERS
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