AN AGE OF INNERVATION

SAM TATAM BEHAVIOURAL STRATEGY

DIRECTOR

@S_TATAM

Definition of INNOVATION1.1:  the introduction of something new2.2:  a new idea, method, or device

WE HAVE CONQUERED

CONSTRUCTED

AND CREATED

MOREAND MOREAND MORE

300

30

3

THIS APPROACH JUST CAN’T LAST

+29%

-40%

SO RATHER THAN LOOK OUTSIDE FOR THE

ANSWERSWE BELIEVE IT’S TIME

TO LOOK WITHIN

innervateVerb in · ner · va · tion inéǹr vá– sḩen1.1:  Being more creative with the psychological power that exists.

BEHAVIOURAL SCIENCE ISN’T NEW

THE CODIFICATION OF BEHAVIOURAL SCIENCE

IS FUELING INNERVATION

E A S T

TEASY SOCIAL ATTRACTIVE TIMELY

E A S T

TEASY SOCIAL ATTRACTIVE TIMELY

MESSENGER NORMS DEFAULT SALIENCE PRIMING AFFECT COMMITMENT EGOINCENTIVES

M I N D S P A C E

E A S TM I N D S P A C E

EASY SOCIAL ATTRACTIVE TIMELY

MESSENGER NORMS DEFAULT SALIENCE PRIMING AFFECT COMMITMENT EGOINCENTIVES

E A S TM I N D S P A C E

EASY SOCIAL ATTRACTIVE TIMELY

M I N D S P A C E

INNERVATION INSPIRATION IS ALL AROUND US

I

M I N D S P A C E

HOW MIGHT WE ENSURE THE

POTENTIAL LOSS OR SUNK

COST REMAINS EVIDENT?

N

M I N D S P A C E

WHAT MIGHT BE ADDED TO INDICATE THAT OTHERS HAVE CONDUCTED THE BEHAVIOUR?

WHAT MIGHT BE

TAKEN AWAY?

D

M I N D S P A C E

HOW MIGHT WE PAIR A TARGETED BEHAVIOUR WITH

ONE THAT IS NATURALLY

DESIRABLE?

S

M I N D S P A C E

HOW MIGHT WE CHUNK BY USING

NUMBERS COLOURS

HOW MIGHT WE PROVIDE VISUAL FEEDBACK AS PEOPLE GET CLOSER TO OUR DESIRED BEHAVIOUR

HOW MIGHT WE MAKE THE

INVISIBLE BARRIERS,

VISIBLE?

C

M I N D S P A C E

HOW MIGHT WE GIVE PEOPLE A USELESS ELEMENT SO THAT ARE COMMITTED TO FOLLOW THROUGH?

HOW MIGHT WE PROPOSITION OUR AUDIENCE IN A WAY THAT ELICITS OUR DESIRED

RESPONSE?

summaryINNERVATION IS MORE THAN

APPLICATION

NEOCLASSICALECONOMICS INNERVATIONBEHAVIOURAL

SCIENCE

GENUINE

LEATHER LIMITED STOCK

AVAILABLE

How can we tell people the benefits?

How might we tap-into their sense of loss through

scarcity?

NEOCLASSICALECONOMICS INNERVATIONBEHAVIOURAL

SCIENCE

GENUINE

LEATHER LIMITED STOCK

AVAILABLE YOU’VE BEEN

WATCHING IT

FOR: 14MINS!

How can we tell people the benefits?

How might we tap-into their sense of loss through

scarcity?

How might we ensure the potential loss or sunk cost

remains salient?

NEOCLASSICALECONOMICS INNERVATIONBEHAVIOURAL

SCIENCE

How can we tell people not to litter?

How might we communicate that most

people don’t litter?

NEOCLASSICALECONOMICS INNERVATIONBEHAVIOURAL

SCIENCE

How can we tell people not to litter?

How might we communicate that most

people don’t litter?

How might we make the behaviour of others more

salient?

NEOCLASSICALECONOMICS INNERVATIONBEHAVIOURAL

SCIENCE

NEOCLASSICALECONOMICS INNERVATIONBEHAVIOURAL

SCIENCE

How can we educate people on the danger of

germs?

How might we use a powerful messenger to

deliver our communications?

NEOCLASSICALECONOMICS INNERVATIONBEHAVIOURAL

SCIENCE

We reduced the number of dirty hands by 63% with our specially

designed ‘hand stamp’.

How can we educate people on the danger of

germs?

How might we use a powerful messenger to

deliver our communications?

summaryBEFORE YOU LOOK OUT

FOR AN INNOVATIVE SOLUTION.

START WITHIN.

summaryLET’S MAKE OUR FUTURE

INNOVATION, INNERVENTION

THANK YOU

@S_TATAM