Ogilvy tubular multi_platform_video_strategy_june_2015

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June 23, 2015

Transcript of Ogilvy tubular multi_platform_video_strategy_june_2015

June 23, 2015

164M

97M 92M

57M44M

It’s easier to get to 5M views on

Facebook, but what does that view mean?

• No videos uploaded in Q1 to Facebook have reached 100M views; conversely 10 videos from Q1 2015 on YouTube reached 100M views

(all music videos).

• As of May 2015, Facebook had 5 videos reach 100M views, YouTube had 874 videos.

• 87% of videos with 100M+ views all-time on YouTube are music videos (official & unofficial)

• YouTube’s long tail of videos

is significantly larger than

Facebook’s

• YouTube uploads outpace

Facebook in all view buckets

below 500K views (225K-

500K, 100K- 200K and below

100K views)

While videos grow quickly on Facebook…

0

200

400

600

800

Facebook Vine YouTube

Data based on period 1/4/15 - 2/2/15

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الينرطريقة

نتحبوشنو،المتابعينطلبحسبالسائل

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Facebook•

YouTube•

Adidas’s “Take It” campaign uploaded more videos to YT, but saw more engagement with FB

• YouTube versions combined had 48M

views; Facebook versions generated

18M views

• The Facebook videos had 1.4x more

engagements

Facebook•

Facebook•

YouTube•

Thank You.

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