Post on 17-Sep-2018
Sabine Loetscher-Ehrler Project Manager Corporate Responsibility Integrating Business Skills into ecotourism operations Workshop Session 8, June 2011
The business case for sustainability in tourism
Sustainable supply chain management at Kuoni
Supplier Code of Conduct
Monitoring and supporting key suppliers
Sustainability certification and sales
Sustainable tourism products - best practice
Key points for success
Examples of sustainable products
Certification & communication to customers
Trends in sustainable tourism
Corporate Responsibility | 2
Corporate Responsibility | 3
Protection of landscapes, nature reserves and
scenic attractions
Protection of endangered species and eco-
systems
Economic benefit for people
Creating jobs
Fostering cultural exchange and understanding
Corporate Responsibility | 4
Emerging trend and consumer demand
Long-term investment in our business
Risk management
Strenghtening good brand image and reputation
Quality improvement
Cost reduction
Source of innovation
The business case for sustainability in tourism
Sustainable supply chain management at Kuoni
Supplier Code of Conduct
Monitoring and supporting key suppliers
Sustainability certification and sales
Sustainable tourism products - best practice
Key points for success
Examples of sustainable products
Certification & communication to customers
Trends in sustainable tourism
Corporate Responsibility | 5
Corporate Responsibility
Corporate Responsibility | 7
Corporate Responsibility | 8
Corporate Responsibility | 9
Corporate Responsibility | 10
Corporate Responsibility | 11
Corporate Responsibility | 12
Corporate Responsibility | 13
The business case for sustainability in tourism
Sustainable supply chain management at Kuoni
Supplier Code of Conduct
Monitoring and supporting key suppliers
Sustainability certification and sales
Sustainable tourism products - best practice
Key points for success
Examples of sustainable products
Certification & communication to customers
Trends in sustainable tourism
Corporate Responsibility | 14
Getting started: analysis and scope
Management and organisation
Labour / fair working conditions
Socio-cultural and economic impacts
Environmental impacts
Measurement, reporting and review
Corporate Responsibility | 15
Management
Policies and regular reporting
Organisation and destribution of responsibilities
Employment practices
Maintenance
Utility monitoring
Measures for saving water and energy
Food and Beverage
Waste reduction
Local sourcing
Housekeeping and laundry
Towel reuse programme
Reducing chemicals
Corporate Responsibility | 16
Corporate Responsibility | 17
Map and analyse your business’ greatest impacts.
Define the scope of your business’ responsibility.
Know your key stakeholders and seek their advice from the beginning.
Support from CEO
Written sustainability policy
Goal: maximize positive impact, minimize its adverse impacts
Individual designated with responsibility
Integration of policy into core business operations through regular training, working
groups etcetera.
• Written contracts and employees handbook
• Training of employees
• Treating people fairly (legal minimum wages, paid overtime, benefits)
• Open communication style
• Effective complaints procedure
Corporate Responsibility | 19
Employing local residents
Choosing local suppliers and sustainable products
Contributing to the protection of local historical and cultural sites, e.g. by enhanced
customer communication
Protecting children from sexual exploitation in tourism
Protecting rights of indigenous or tribal people
Foster local art, food, shops etcetera
….
Reduction of energy consumption and use of renewable energy
Water and waste water management
Waste minimization and management
Nature conservation and biodiversity management
….
Corporate Responsibility | 20
Define clear key performance indicators for each of the focus issues
Measure the impact
Report and communicate the results
Review your sustainability strategy on a regular basis
Involve your key stakeholders
Best practice examples ‘communication’:
Six Senses Little Green Book, Asia: www.sixsenses.com/Environment/Downloads
Vamos Village, Greece: www.vamossa.gr
CGH Earth, India: www.cghearth.com
Sabine Ehrler, KDM Workshop 2009
GSTC – Global Sustainable Tourism Criteria
Travelife Sustainability System
Green Globe
Fair Trade in Tourism South Africa
Rainforest Alliance (verification)
….
Corporate Responsibility | 22
Corporate Responsibility | 23
Myclimate ticket – carbon offset
Travelife – promoting sustainable hotels
–ananea – sustainable travel programme
–Fair Trade Travel – the first fair trade product
in tourism
Mainstream segment „Lighthouse projects“
The business case for sustainability in tourism
Sustainable supply chain management at Kuoni
Supplier Code of Conduct
Monitoring and supporting key suppliers
Sustainability certification and sales
Sustainable tourism products - best practice
Key points for success
Examples of sustainable products
Certification & communication to customers
Trends in sustainable tourism
Corporate Responsibility | 24
Sabine Ehrler, KDM Workshop 2009
John Ruggy, Harvard University, 2008
Corporate Responsibility | 26
70% of customers are still confused about the term sustainability
22% of customers actively seek a sustainable holiday product
40% of customers do not want to think about being green while on holiday
>50% of customers expect the industry to take the lead in sustainability issues
High need for customer communication and engagement.
High interest of tourism associations such as ABTA (UK), ANVR (NL)
Commitment of large TOs such as Kuoni Group, TUI, Thomas Cook
Destination initiatives on sustainability (e.g. Portugal, Abu Dabi, Tenerife)
High interest in sustaining the tourism sector
Strong network of organisations and individual experts
Increasing attention of , ....
Source: ABTA 2011, World Tourism Forum Lucerne 2011
Corporate Responsibility | 27
Kuoni Corporate Responsibility, www.kuoni-group.com/corporate+responsibility , cr@kuoni.com Sabine Loetscher-Ehrler, sabine.loetscher@kuoni.com