Role of Social TV in Building the Brand

Stephen Henrik Digital Product Development

Casie Stewart Director of Social Media @CommunityAgency

2ND SOCIAL MEDIA BRANDING CONFERENCE SEPTEMBER 20, 2012

Contents

1. What is Social TV? 2. Social TV stats 3. Branding & Broadcast 4. Branding for advertisers 5. The ecosystem

1. What is Social TV?

It’s a prime-time, real-time digital water cooler

But it’s still family time!

And it’s still friend time!

It’s second screens…

…that let you be social in real-time outside of home

You can even be a part of the broadcast if you like

2. Social TV Stats

It’s more about Gen Y

It’s more about tablets

Tablet activity during TV

Activity differs by age

3. Branding & Broadcast

Social TV = Better TV It’s about INNOVATION

Taking traditional media and mixing

it with social media for real-time engagement.

Multi-Platform (Transmedia) Storytelling

Smart is The New

Mainstream

Real-Time Engagement & Ratings

SeeVibes : Canada’s leader in

Digital Social TV Ratings

Appointment Television

OPPORTUNITY with Auto Content Recognition

Social & Broadcast

#samemessage

4. Branding for

Advertisers

The Social Shopping Network

Social Media, Broadcast & Consumer Products

5. The ecosystem

Thanks! Questions?

Stephen Henrik Digital Product Development @StephenHenrik Shenrik@GlobeandMail.com

Casie Stewart Director of Social Media @CommunityAgency @CasieStewart Casie@thecommunity.ca