Mobile Advertising: How We Got Here and What's Next?

2009 AdMob, Inc. Confidential & Proprietary

MSOffice1

Slide 1

MSOffice1 ; 08/06/2009

©2009 AdMob, Inc. Confidential & Proprietary

• Size and Scope 160+ billion impressions since launch15+ billion ad requests a month in 160+ countries

• Mobile Ad ProductsText Link & Graphical Banner ad units, unique iPhone ad units, Analytics

• Partnerships11,000+ mobile sites,4,000 iPhone and Android applications

• CompanyHeadquartered in San Mateo, Offices in NY, LA, Chicago, London, Munich, and Mumbai

AdMob Overview

©2009 AdMob, Inc. Confidential & Proprietary

The AdMob Network: Sample Publishers

Innovative Mobile Content

Sample Premium Sites

Fun For Mobile

End of the Beginning

• Operator-centric world

• Slow networks

• Expensive data plans

• Phones with limited capabilities

• Advertising very limited

• Push marketing dominates

• Specialist Wapsites

2005-2007 AdMob, Inc. Confidential & Proprietary

ZagMe

2005-2007 AdMob, Inc. Confidential & Proprietary

Major strides forward in 2008/9

• Openness

• High speed networks

• Affordable data plans

• Rise of Smartphones

• Browser and Apps usage

• Pull advertising dominates

• Publisher Brands and Apps

2005-2007 AdMob, Inc. Confidential & Proprietary

Then and Now

Then and Now

Twitter!

Evolution of Mobile Advertising

©2009 AdMob, Inc. Confidential & Proprietary

2000 |2001 |2002 |2003 |2004 |2005 |2006 |2007 |200 8 |2009 |2010 |2011

Revolution

But it’s not all about ad formats...

Better Information

Experience

Measurement

Scale

©2009 AdMob, Inc. Confidential & Proprietary

www.admob.com/metrics

Standards

Targeting

Client Recognition + Rise of Brands

Apps!

Thinking Global

Questions?

Robbie DouekPerformance Sales Director

Southern Europe, AdMob

email rdouek@admob.comwww.admob.com/metrics