Robbie Douek, Admob inc "Mobile advertising: how we got here and what's next"
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Transcript of Robbie Douek, Admob inc "Mobile advertising: how we got here and what's next"
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Mobile Advertising: How We Got Here and What's Next?
2009 AdMob, Inc. Confidential & Proprietary
MSOffice1
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Slide 1
MSOffice1 ; 08/06/2009
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©2009 AdMob, Inc. Confidential & Proprietary
• Size and Scope 160+ billion impressions since launch15+ billion ad requests a month in 160+ countries
• Mobile Ad ProductsText Link & Graphical Banner ad units, unique iPhone ad units, Analytics
• Partnerships11,000+ mobile sites,4,000 iPhone and Android applications
• CompanyHeadquartered in San Mateo, Offices in NY, LA, Chicago, London, Munich, and Mumbai
AdMob Overview
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©2009 AdMob, Inc. Confidential & Proprietary
The AdMob Network: Sample Publishers
Innovative Mobile Content
Sample Premium Sites
Fun For Mobile
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End of the Beginning
• Operator-centric world
• Slow networks
• Expensive data plans
• Phones with limited capabilities
• Advertising very limited
• Push marketing dominates
• Specialist Wapsites
2005-2007 AdMob, Inc. Confidential & Proprietary
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ZagMe
2005-2007 AdMob, Inc. Confidential & Proprietary
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Major strides forward in 2008/9
• Openness
• High speed networks
• Affordable data plans
• Rise of Smartphones
• Browser and Apps usage
• Pull advertising dominates
• Publisher Brands and Apps
2005-2007 AdMob, Inc. Confidential & Proprietary
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Then and Now
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Then and Now
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Twitter!
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Evolution of Mobile Advertising
©2009 AdMob, Inc. Confidential & Proprietary
2000 |2001 |2002 |2003 |2004 |2005 |2006 |2007 |200 8 |2009 |2010 |2011
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Revolution
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But it’s not all about ad formats...
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Better Information
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Experience
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Measurement
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Scale
©2009 AdMob, Inc. Confidential & Proprietary
www.admob.com/metrics
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Standards
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Targeting
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Client Recognition + Rise of Brands
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Apps!
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Thinking Global
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Questions?
Robbie DouekPerformance Sales Director
Southern Europe, AdMob
email [email protected]/metrics