How to make money on mobile

4 Steps

Mobile is just like the real world

Advert Payment

Advert Decision Payment

not

An Idea

Win an iPad2

Advertising

Get an audience

Ad networks like AdMob, AdModa, Adfonic

Highly targeted campaigns

£20-£40 per 1,000 people

In app

banner ad

Mobile web

banner ad

Text

link ad

Win an iPad2

Text link displayed 987,336 times

1,800 click in 24hrs (1.82% CTR)

2p/click = £36 spent

UK, mobile data traffic only

Creating Users

The ‘Sign up now!’ barrier

Tedious, boring & difficult

Big drop in visits to sign ups

People don’t like forms

Single Click Signup

Impulse Signup

Number passed from operator

Alias used to protect from spam

Username texted to login with

10 marketing messages

From 45p

Win an iPad2

35% sign up rate – 630 people

Incentivized signup 60%-80%

Making Money

All UK

mobiles 90% people

complete

50% increase

on Paypal

Auto charge every

day, week, month

Charge between

50p and £30

Payment taken from phone

bill or PAYG credit

You get paid after

45 days

What will be paid?

75% 70% Including VAT VAT Exempt

- or -

No setup or monthly fees

Win an iPad2

£100 in 24 hours

£3,000 per month + iPad2 cost

Keep in touch

Chris Newell

www.ImpulsePay.com

Chris@ImpulsePay.com

0207 099 2450

@cn_uk