John L Myers

Research Director

Enterprise Management Associates

August 19 2014

Advanced Analytics:

An EMA Perspective

Introduction:

Speaker

John Myers joined Enterprise Management Associates in 2011. He is a Research Director of

the business intelligence (BI) practice area. John has 15+ years of experience working in areas

related to business analytics in professional services consulting and product development roles,

as well as helping organizations solve their business analytics problems, whether they relate to

operational platforms, such as customer care or billing, or applied analytical applications, such

as revenue assurance or fraud management.

John L Myers

Enterprise Management Associates

Research Director

JohnLMyers44

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What is the Difference between Magic and

Science?

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“Order” in the Chaos

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Dig a Level Deeper

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Project Where Business is Going

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Determine Important Attributes

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Predict the Future

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Enterprise Management Associates

Analytical Pyramid

Advanced Analytics

Traditional Analytics

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Analytical Techniques

Best of Both Worlds

• Combine Structured

and Multi-structured

Data

• New Processing

Platforms

• “New” Predictive

Modeling Techniques

and Languages

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What is being used?

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North America: Still Growing into Advanced

Analytics

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EMEA: Optimizing the Future

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APAC: Cognitive Guidance

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Linking Advanced Analytics to

Business

Looking for Insights

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Prominent Project Challenges

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North America: Highest and Best Use

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EMEA: Where are the Customers Going?

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APAC: What are customers saying about us?

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Different Class of Users

Old School Predictive

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New School Advanced Analytics

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Rise of the Business

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North America: Still Reporting…

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EMEA: Reaching outside

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APAC: Marketing to Finance

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Where to go from here with Advanced Analytics?

• Becoming more

important

• Applicable to

projects that

impact revenue,

costs or margins

• Ease the learning

curve for the

business user

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Question and Answer

Thank you!

John MyersResearch Director

Enterprise Management Associates

JMyers@emausa.com

www.EnterpriseManagement.com

JohnLMyer44 twitter

JohnLMyers44 Skype

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