By: Cole Williams

Target Audience

• College Students– Age: 21+– Limited Income

• Demographic Concentration– East Lansing– Ann Arbor

Social Media Strategy

Rick’s and Facebook

• Customer Interaction– Birthday’s– Polls

• Facebook Promotions– Advertisements

• $12,500 budget• $1041.66 per month• $34.24 per day

– Giveaways• Black Cards

Rick’s and Twitter

• Promoted Tweets• Pay-per-click• $12,500 budget• $1041.66 per month• $34.24 per day

• Live Tweeting• Trending Hashtags• #RicksEL• #RicksAA

Mobile Media Strategy

• Instagram– Visual representation of Rick’s American Café– Featuring pictures of:• Beverages/food• Customers and staff• Events

• Pay-per-click• $50,000 Budget– $4,166.66 per month– $136.98 per day– $50,000 Budget

• Example keywords:– No cover– East lansing Ricks– Pizza palooza

Measuring Success

• Klout– Facebook– Twitter– Instagram

• Google AdWords– Pay-per-click

Marketing Budget

• $100,000 Budget– Internet Marketing: $50,000• Google AdWords: $50,000

– Interactive Marketing: $25,000• Facebook Advertisements: $12,500• Twitter Promoted Tweets: $12,500

– Traditional Marketing: $25,000• Billboards• Radio Advertisements

Campaign Goals

• Increase revenue for Rick’s American Café • Further improve the reputation of Rick’s

American Café