Post on 07-Jan-2017
1© 2016 SAP SE or an SAP affiliate company. All rights reserved.
NRF BIG SHOW 2016R E TA I L . D I G I TA L . I N F I N I T E O P P O R T U N I T Y.
J A N U A R Y 1 7 – 2 0 2 0 1 6 | N E W Y O R K C I T Y
2© 2016 SAP SE or an SAP affiliate company. All rights reserved.
NRF BIG SHOW 2016J A N U A R Y 1 7 – 2 0 2 0 1 6 | N E W Y O R K C I T Y
R E TA I L . D I G I TA L . I N F I N I T E O P P O R T U N I T Y.
©2015 SAP SE or an SAP affiliate company. All rights reserved. 3
The World is Digital and Networked
Last 2 years
90%Of the world’s data has
been generated1
Last 2 years
40%Growth in adoption of
business networks2
1 ScienceDaily, May 22, 2013.
2 Technology Adoption Report on Business Networks, Ardent Partners, 2014.
3 Internet of Things (IoT) 2013 to 2020 Market Forecast: Billions of Things, Trillions of Dollars, IDC, 2013.
4 Statista, 2014.
212 billion
End of 2020
“Things” will be connected3
By 2020
9 billionMobile users in the world4
In 2014
51%Of workloads processed
in the cloud5
5 Cisco Global Cloud Index: Forecast and Methodology for
2013–2018, Cisco Systems Inc., November 11, 2014.
©2015 SAP SE or an SAP affiliate company. All rights reserved. 4
Contextual
Personalized
Cross-channel
Digitally empowered consumers shop differently
©2015 SAP SE or an SAP affiliate company. All rights reserved. 5
Retail Omni CommerceStrategic Drivers
Increase conversion rates
Reduce returns
Improve shopping
experience
Rapidly implement new
marketing initiatives and
promotional offer types in
all channels
Provide consistent pricing
across all channels
Buy, fulfill, return anywhere
Real-time inventory visibility
Flexible use of inventory
Reduce delivery time and
cost
Reduce zero picks and
cancelled orders
Consolidate customer data
Track all customer
interactions
Connect interactions across
touch points
Understand preferences,
customer profiles
Product Data
Quality
Consistent
Pricing
360 View of
Customer
Reliable Inventory
Availability
Increase Sales Drive Revenue /Margin Reduce Cost Customer Insight Differentiate
Strategic Drivers
Provide contextual,
personalized, and
consistent experience
across channels
Online and in store
Personalized
experience
PROFILE
IMP
LIC
ITE
XP
LIC
IT
RELEVANCE
NORMALIZATION
ENGAGEMENT
LISTENING
BROWSE
CLICK
OPEN
CLOSE
IGNORE
WALK-BY
HOVER
BUY
REGISTER
SUBSCRIBE
RETURN
COMPLETE
SEND
SHARE
EVENTS FROM
TRIGGERS TO
Merchandising Merchandising
Merchandising
Supply chain Supply chain
Supply chain
Stores
Customer
touch
points
Marketing MarketingMarketing
E-com
Mobile
Channels
Put customer at the center of decision making
Align business processes (merchandising, marketing,
supply chain, …)
Engage customers consistently across all touch points
Product centric
Organizational silos
Scattered and
inconsistent data
Managing this digital transformation requires a new retail mindset
Integrated Marketing & Personalized PromotionsNorth American Grocery Retailer Case study
• Transitioning from Physical to
Digital World
• Personalizing Offers and
Predicting Profits
• Measuring Marketing &
Promotion Effectiveness
Brookshires GrocerySAP CAR Powers Loyalty and Promotions Transformation
Watch the Sapphire Presentation and hear directly from Brookshire Grocery:
http://events.sap.com/sapphirenow/en/sessions.aspx
Reinvigorate Customer Experiences with Innovation in the Grocery Business
+ $600 / year21% more likely to stay Core
Digitally EngagedCORE SHOPPERS
+ $675 / year23% more likely to stay Opportunity156% more likely to move up to Core
Digitally EngagedOPPORTUNITY
SHOPPERS
Hybris marketing and Facebook: Personalized Marketing at Scale
Predictive Analytics
Scoring
Golden Segment
and Custom
Audience
Personalized
Offer /
Engagement
Campaign
Analytics
Marketing
• Extend your “golden” customer segments by finding look-alikes on Facebook
• Create highly personalized offers with closed-loop commerce integration
• Manage end-to-end budget and campaign planning as part of the broader marketing mix
Ads
Campaign Planning
Budgeting