Post on 10-Feb-2017
Meet Today’s Presenters
Cory Bronson Hospitality Marketing Professional
John Valentine Director of National Sales, Swipely
Christopher Hickey NYC Regional Director, NYSRA
Chat us using the Q+A panel to your right
Questions?
The average ticket size on Valentine’s Day in 2014 was over $116 per table nationwide. $116
Over one third of Americans go out to eat to celebrate. That’s over 110 million people!1/3Consumers spent over $13.1 billion dollars on Valentine’s Day in 2014$13.1
Valentine’s Day by the #s
Brands crushing Valentine’s promotionsAppealing to the Broken Hearts Club
• One of the best brunch spots in Chicago,hosts an "Anti-Valentine's Party" which has come to be a can't miss annual event.
Brands crushing Valentine’s promotions
• offered a free entree to people whopucker up with their loved one onValentine's Day
Fast Casual Brands Got Involved
Ditch the “one & done” approach focus on building long-term
relationships.
Your event promotion should target customers based on a
“best-customer” profile.
Plan a better Menuthat focuses on the items
customers love and return for.
Coach your staff to create memorable experiences that
drive repeat visits.
Event Promotion 101
Plan a Better Menu
Do: • KISS (Keep It Super Simple) • signature dishes• cook what your kitchen knows• streamline execution• use highest quality ingredients
Don’t: • try something new • over complicate preparation • take risks
Get the full story behind your menu
Dishes that people love and come back for. Build your V-Day menu from these.
Dishes that people like and return for - consider giving one of these a spot on your V-Day menu.
These are off limits on V-Day and should probably be 86’d
Understand what guests want before they arrive
• what are they’re preferences?• when were they last in?• who was their server?
Don’t: Get too personal
Creating Better Service Experiences
• What kind of restaurant are you?• Stick to your image• READ YOUR GUEST• Obtrusiveness?
• Now is not a time to sell• Detailing your section• Owner or a renter?• UNIFORM!!!!!
Open Service = GOOD Closed Service = BAAAAD
The Basics of Table Service
Who to staff on Valentine’s Day?
• What strengths are mostimportant to success?
• Who has the best performance
record on big event days?• How can you incentivize top
performers to do even better?
5 things you can do to make V Day a winIt’s not too late…
Create a targeted Facebook ad campaign to boost a popular event post to people matching your best customer profile.
Offer your highest retaining app as a complimentary bite to all guests before the meal.
Have your top wine selling server give tips to the rest of your staff on pairings to sell more wine on V-Day.
Capture more customer contact details on Feb 14 with an entry to win a complimentary dinner for two.
Plan ahead and invite all reservation holders back for another special event or offering a complimentary item on their next visit.