Hello

Hello

Research:Current Methods

1. browse current and upcoming and past shows

2. purchase tickets

3. interact with social media

The Seattle Art Museum wants to develop an iPad App.

Product Goals1. experience SAM2. drive them to visit3. share with others4. increase awareness of SAM’s wide range of programs

Let’s Get to Know the Users

Let’s Get to Know the Users

Seattlelites

Let’s Get to Know the Users

Seattlelitesipad Owners

Let’s Get to Know the Users

Seattlelitesipad OwnersArt Lovers

Let’s Get to Know the Users

Seattlelitesipad OwnersArt LoversTourists

Source: City of Seattle

Seattlelites

Number Percent

Seattle Population: 563374 100.00%

     

Sex and Age    

Male 280973 49.87%

Female 282401 50.13%

Source: City of Seattle

Seattlelites

Median age (years) 35.4

Race    

One race 538226 95.54%

White 394889 70.09%

Black or African American 47541 8.44%

American Indian and Alaska Native 5659 1%

Asian 73910 13.12%

Source: City of Seattle

Seattlelites Households by Type    

Total Households 258499 100.0 %

Family households (families) 113400 43.87%

With own children under 18 years

46310 17.91%

Married-couple family 84648 32.75%

With own children under 18 years

32349 12.51%

Female householder, no husband present

20916 8.09%

With own children under 18 years

10949 4.24%

Non Family households 145099 56.13%

Householder living alone 105542 40.83%

Householder 65 years and over

24029 9.3%

     

Households with individuals under 18 years

50783 19.65%

Households with individuals 65 years and over

49171 19.02%

     

Average Household size 2.08

Average family size 2.87

Source: City of Seattle

Seattlelites

ipad users

ipad users

Art Lovers

Educators, Students, Community,Researchers and Artists

Source: City of Seattle

Tourists

User Groups

Tech-Savvy

• 24-55 years old Male• Graduated from

University• Currently works at

Information Technology Company

• Likes arts and entertainment around Seattle

Educator

• 30-50 years old Female

• Master’s in Education• Currently works at a

local Middle School• Wants students to

have well-rounded education

Student

• 12-24 years old Female

• is currently taking art classes

• Wants stuff do with her friends that isn’t shopping

Uh… that’s the last page.