ROI REDEFINED

Arto Joensuu“el comandante” of Marketingdubizzle@artojoensuu

#SMF2K12#dubizzle,

Return onvs.

Return of

“If you book them, they will come”-Jim Morrison, Wayne's World 2

“Create time or die”

Man

“Be found or die”

Machine

Maaw Rio

The Art of Creating Time@farfar

Do you interrupt with a “short” survey ?

Or do you create a conversation?

Do you create “another” job ad from a template?

Or do you make a brand statement?

“Undiscovered content is worthless”

The Machine of Search & Social

“Be found or die”

“Conversations are the new Conversions”

Measuring Love

“Vanity metrics: good for feeling awesome, bad for action.”-Eric Ries, Lean Startup

“Actionable metrics: bad for feeling awesome, excellent for action.”

Vanity vs. Actionable

Stickiness Index (@jcbutler)

Returning VisitsTotal Visits( ) X Returning Visitor

Frequency

Social media engagement index (engagement + episodes + polarity)

Referral traffic sources-Earned-Owned-Traded-Bought

Vanity Index

Impressions x hits x visits x countless one time actions to never return again, index.

Social Vanity Metrics

Likes, views, fans, followers, visits

Vanity Index

Impressions x hits x visits x countless one time actions to never return again, index.

Referral traffic sources-Bought-Traded-Owned-Earned

Engagement KPI’s

REACH

ENGAGEMENT

CONVERSION

Total volume of brand related conversations online (source social media listening tool)

Referred quality traffic to your site(s).Conversions to defned end actions of your

business.

FacebookFans

Likes, Comments,SharesPost quality score

TwitterFollowers

Re tweets, Replies, Mentions, Lists, Favorites

YoutubeViews

Subscribers, Ratings + score, Mentions, Lists

BlogVisits

Subscribers, comments, likes, plusses, shares etc.

Social media engagement index (engagement + episodes + polarity)

“Create time or die”

Man

“Be found or die”

Machine

“Actionable metrics: bad for feeling awesome, excellent for action.”

“It's not a one night stand, it's a matrimony”-The Good Husband/Wife

ROI REDEFINED

THANKS :) Questions?

Arto Joensuu“el comandante” of Marketingdubizzle@artojoensuu

#SMF2K12#dubizzle,