RoI Return On Interaction

Return on InteractionIs the new ROI

Twitter: amanda_hill FB: TheSocialMediaCafe

Social Media is NOT new…1960s the internet was born but... It took until...1991 the birth of the worldwide web as we know it April 6th publicly availableC.1994/5 Private Internet Service providers started

evolving like Usenet and a new social etiquette or netiquete evolved to combat

the first anti-social behaviour of “flaming” 1988 the fore-runner to twitter... UNIX based Internet

Relay Chat which was created by Jarkko Oikarinen. It broke the news of the Soviet Coup attempt during the

Gulf War news blackout and # tags denoting trends or things to watch were started. People kept permanently logged in and shared files & info.


We started interacting…Late 90s message boards & internet forums became

popular1996 Instant Messenger was created by four Israeli

technologists for personal pcs this was developed further by AOL - Emoticons

(expressions), avatars (representations of you) and abbreviations such as A/S/L (age, sex, location) came in to fashion

1997 1st Social Networking Site went live – Six Degrees1998 Ecademy launched - still going 13 years laterJune 1999 Napster went live sharing rave raged until

the site was shut down and forced to remove copyrighted material


In the beginning…2002 Friendster attracted 115 million followers2004 – 2006 My Space followed creating it’s 100

millionth account on August 9th 2006 but was eclipsed in..

2007 by Facebook which has built up over 600 million users since it’s launch by Harvard students in February 2004 sharing pictures, files, statuses and gossip and have over 50% actively logging in sharing of 5 billion links

Twitter publicly in July 2006 with it’s virgin tweet sent internally on March 21st 2006 by one of the founders Jack Dorsey with now over 200 million users


Social Media is NOT a Magic Bullet

But it doesn’t stop people shooting Twitter: amanda_hill FB: TheSocialMediaCafe

And there will be casualties…

Usually your time… Twitter: amanda_hill FB: TheSocialMediaCafe

So let’s get armed…

Actually…. I prefer something subtler Twitter: amanda_hill FB: TheSocialMediaCafe

& spread some love…

Try firing an arrow…


But not like this…


For best dividends…

Try helping people…


It’s NOT about telephone numbers..

Think of these simple rules…1. Will they know who you are if you call?2. Do you know their first name… 3. More importantly do they know yours..4. Will they happily take your call…?5. A telephone number is for dialling… not

collecting


Return on Interaction is the new ROI

RoI Return On Interaction

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