Jared Combs

What is reddit?

• Social/News/Image Website/Community(s)• Thousands of subreddits for thousands of topics• It’s whatever you want it to be.

Financial info

• Approximate Networth – $50 Million to $700 Million

• Low amounts of revenue – Revenue based on ads– But now there’s also Reddit Gold

History of company

• Founded June 2005– By Steve Huffman and Alexis Ohanian

• Bought in 2006, for less than $5 million – by Condé Nast

• Split from Condé Nast in September 2011– now subsidiary of Advance Publications

What’s Hot?

• December 2010– 829 Million Pageviews

• December 2011– 2.07 billion Pageviews– 35 million Unique Visitors

• 2012 Totals– 37 Billion Pageviews– 400 Million Unique Visitors– 30 Million Posts

Secret Sauce

• User generated content• Voting system – The Hive Mind at work

• Content Personalization• Subreddit Independence

Reddit Popularity Test

• How many of you are on reddit during class?

Competition

Prediction

• Success, until disrupted.

Questions?