Of Bull Sperm & Red ThreadsA Brand Love Story

#joecoxtalks

Everything I know about branding, I learned at Red Bull.l

Unfortunately, I was drinking a lot, so what I'll share is the 10% I recall.

http://www.youtube.com/watch?v=VCqnQq86fkY

8 Million YouTube views

...at the same time

3 Reasons that Red Bull Kicks the crap out of other brand's social media efforts.

OR

3 reasons that Red Bull kicks the crap out of other brands...period.

1. Being Human

2. Co-creation

3. Acting Like a Publisher

Being Human#beinghuman

The brand isn't like a human...it is one.

Brands are now competing for attention in the same space (stream) as consumer's friends & family.

If you're not prepared to be one of those, you lose.

#DrunkishDials

#Cocreating

Empower others and stop trying to control things

InfluencerRelationshipManagement

The event if it was left to me...

The event when you bring in an influencer (co-creator)

AcA

ct Like a #Publisher

Experiential becomes relevant content, no matter what the original impact-

Consistent content throughout all channels & platformsAll attached with a string....

Local, amplified....

If content is king, context is the

queen

Right Place

Right Time

Right Situation

BONUS!!!!

What was the bull sperm reference from in my title?