Social Media for Recruiters

Is there a business case for sharing?

Old Model

WEBSITE

Website-centric Model

WEBSITE

Affiliateprogrammes

PPC/PPAAdvertising

DisplayAdvertising

BLOG

DirectorySubmissions

PartnerLinks

ArticleSubmission

PRDistribution

ImageSubmission

VideoSubmission

BlogDirectories

SOCIALNETWORKS

Web Presence Model

Website(s)

Blog

Social NetworkPages

Video HostingSites

Image HostingSites

HIGH INVOLVEMENT

PRDistribution

BlogDirectories

ArticleSubmission

PartnerLinks

DirectorySubmissions

LOW INVOLVEMENT

It’s not new!

• Atlantic Telegraph 1856

Oscar Wilde was asked what he thought of this amazing media innovation. “it depends whether they have something

interesting to talk about”

• Michelin 1900

1. Food (tyres get you there)

2. Useful

3. Participation

4. Free

5. Show (advocate)

6. Bibendum had his own newspaper column

Social Media - What is it?

• Social Networking– Communications between people with similar

interests• Social media

– The online tools which allow this to happen• What are we trying to do?

• Link and Traffic ‘Juice’

• Create a web presence

• Develop brand positioning – especially extension

• Encourage and manage the discussion and communications about our brand and products online

• Create Advocates

• Minimise relative competitor ‘noise’

• (Monitor)

Issue No. 1

Social Media is not homogenous, so it’s a nonsense totalk of ‘doing social media’….

Social Media

Issue No. 2

It’s easy to get carried away with the ‘latest big thing’

Recruitment Company Issues?

• Need to focus on employers (& their needs)• Need to engage across an expanding network• Develop own branding and reputation, not intermediaries• Maximise linking value of social media• Maximise content reach• Avoid advertising empolyer clients to competition• Avoid ‘sharing’ between employer clients

Social Media Options

• Building links/traffic (in conjunction with SEO)• ‘Seeding’ online communities• Reputation-building• Use SM tools to develop an employer comms. platform• Monitoring comment/news/competitors

We’re here to help!