Post on 27-Aug-2014
description
Social Media Buzz Analysis
WWDC2014
Executive summary
This report was created in order to analyze data from the Internet monitoring about
Apple Worldwide Developer Conference. 2014 The event took place at Moscone West in San
Francisco, California on June 2nd-6th 2014. It was the 25th anniversary of WWDC. Within those
5 days Apple announced plenty of pretty amazing new innovations including iOS 8 and OS X
Yosemite. We examined the social media in search for contents related to WWDC2014 and
general mood about the event. With Brand24 analyzing tool we collected over 56k mentions
from over 2.5k domains and subdomains. Most of the Internet users had positive attitude
towards the event and Apple’s announcements.
WWDC2014
Social media buzz Number of mentions on particular days
WWDC2014
Estimated Social media reach Estimated Social media reach on particular days
WWDC2014
Sources of mentions
WWDC2014
The most talked-about
on social media
iOS 8
39%
OS X 10.10
30%
Swift
7%
HealthKit
4%
HomeKit
2%
iBeacon
3%
iCloud
4%
iWatch
7%
iPhone 6
4%
We distinguished 9 most talked-about
Apple’s announcements on WWDC2014.
Unsurprisingly the most popular were iOS
and OS X updates. Internet users also
discussed about new programming
language, Swift, which appealed to the
audience.
On the other hand, they talked about their
expectations on what would be announced
on WWDC. Two most anticipated devices
were iPhone 6 and iWatch.
WWDC2014
Trending topics on social media
0
500
1000
1500
2000
2500
3000
3500
4000
June 2nd June 3rd June 4th June 5th June 6th
Nu
mb
er
of
men
tio
ns
iOS 8
OS X 10.10
WWDC2014
Trending topics on social media
0
100
200
300
400
500
600
700
800
900
1000
June 2nd June 3rd June 4th June 5th June 6th
Nu
mb
er
of
men
tio
ns
Swift
HealthKit
HomeKit
iBeacon
iWatch
iPhone 6
WWDC2014
Sentiment of opinions
Positive
85%
Negative
15%
WWDC2014
Positive opinions What people liked about the WWDC2014
OS X 10.10
iOS8
Swift
Other announcements
Participation in the conference
Potential announcement of iPhone 6
The conference in general
Others
WWDC2014
The biggest disappointments of WWDC2014 Even though, social media users were generally enthusiastic about the
conference, some were not really pleased with the event and Apple’s
announcements.
The biggest disappointment was the lack of new iPhone and iWatch introduction.
Internet users also complained about some presentations on WDDC. Some
accused Apple of copying Android and Blackberry in iOS 8. In addition, they
faulted Apples for the lack of new hardware.
Sample mentions
WWDC2014
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WWDC2014
Conclusions
• Over 56k mentions about WWDC2014 were collected from social media
• The number of mentions was the highest at the first day of the conference
and it slowly fell
• The number of mentions related to brand Apple increased by 20%
• General attitudes towards the event were positive
• People especially liked iOS 8 and OS X 10.10 announcements and those
updates were the most talked-about topics in social media during WWDC
• Main reason of dissatisfaction was the lack of new iPhone and iWatch
introduction
An Overview of the Analysis Tool
About
Brand24. Brand24 is a powerful, yet affordable tool
for real-time social media monitoring and
analytics. Designed to keep track of
online conversations about your brand
and products. Brand24 collects real-time
social data from millions of sources.
Our web-based dashboard provides
actionable customer insights, email
alerts, influencer analysis, automated &
customized PDF reports, infographics
and many more. Brand24 allows you to
measure key metrics around buzz and
sentiment.
Awards & Achievements
Clients
Over 350 clients
Brand24 Social Media Monitoring
Natalia Chrzanowska natalia.chrzanowska@brand24.net
Mike Sadowski mike@brand24.net
Twitter@SocialMemos
wwww.brand24.net
facebook.com/brand24
twitter.com/brand24app
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New York, NY 10028-4004