Post on 15-Apr-2017
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RAISING YOUR ORGANIZATION’S #DIGITAL
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@StratfordMgrsDT@IsaPerreault1
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Digital Technology has been of the most disruptive forces on businesses over the last ten years.
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Highly empoweredMore demanding
Less tolerant of bad experiencesWe buy when, where, how we want
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In the last 2 years, 9 times more data has been created than in the entire history of humanity.
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Facebook has over 1B active users posting an average of 90 pieces of content a month.
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Average of 140 million tweets are sent every day.
490 million YouTube users upload more video content in a 60-day period than the 3 major US television networks created in 60 years.
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Canadians perform over 4 million Google searches every month.
The Canadian ecommerce market is growing by approx. 10% per year and now stands at over 22B a year.
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By 2025, experts predict we will have approx. 100 billion connected devices.
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How will businesses
Respond to the pace of changeLeverage the change to their benefit
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Convergence of Strategies/Roles
E-Com
Corporate Strategy
Corporate Strategy
Corporate Strategy
CorporateStrategy
Enterprise Digital
Strategy Digital
Strategy Strategy
E-Com E-Mktg
1994- 2000’s Director, eCommerce 2005-2009 Director, eBusiness and E-Marketing
2014 Rise of the CDO or CMO/CIO leading digital transformation
2010- 2013 Director, Digital Strategy 2020 and beyond
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It’s a Mind-Set
The how as important as the what…
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Five Building Blocks in Raising Your Digital IQ
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1. Invest in Customer Experience as a Discipline
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Every touchpoint matters
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2. Data helps you see around corners
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BIG DATA
Volume (there is a lot of it)Variety (it comes from any/all sources)Velocity (it is produced very quickly)
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The best thing about digital is that you can measure everything.
The worst thing about digital is that you can measure everything.
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3. Test and Learn in Sprints. Not Marathons.
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Sometimes You Win.Sometimes You Learn.
#FailFast
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Pick one or two focus areas and make big strides vs. making small steps in multiple directions.
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4. Who “owns” digital? Collaboration
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Why governance is important when planning your digital strategy
Uncoordinated initiativesDuplication of effort
Incompatible technologiesCustomer journey not considered
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Avoid The Popcorn Effect …Coordinate Collaborate Prioritize
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5. Vision
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#digitalmuscles
Along with developing a long-term vision today’s leaders must employ an athlete’s
flexible mindset. While entering the ring with a clear game plan, elite leaders have the
ability to adjust to unfamiliar opponents and the willingness to pivot when necessary.
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Vision Take stock of your starting pointFocus on outcome vs. technologyIdentify bottlenecks for your customersOperational efficiencies for your business
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What is driving change in your industry?
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Challenge the status quo