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Rabobank Mobile + Internet trends14 dec 2010 Vincent Everts
+31647180864
woensdag 15 december 2010
Vincent Everts?
woensdag 15 december 2010
InterimIC innovation accelerationInnovation study trips:2008: China2009: Russia
Innovation inhealth care:2006: India2007: USA2008: Japan
Healthcareinnovation eventInnovation in Government
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Tudou.com bigger YouTube
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Social Media
2.0
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• Mijn Tools
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Videoblogger
Talk to Me!
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• kassa
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Make your own company TV Channel
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find, collect, publish
www.yubby.comwoensdag 15 december 2010
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time consumption Web 1.0 Viral Marketing (PP) travel
RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Multitasking Twitter Amazon Yubby Co-Creation
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
What are we going to talk about?
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Web1.0
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7
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TV: 39% 178 min.
Radio: 33% 151 min.
Internet: 19% 86 min.
Newspaper: 6% 20 min
Magazines: 4% 18 min
How do we spend our time?
39%
33%
19%
6% 4%
TV RadioInternet NewspapersMagazines
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Time & advertisement
Time online: 1,5 h pp/dayOnline adds €500M/yrAdds € 0,07 pp/h
TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06
NewsPapers 20 min/day€750M adv revenueAdds € 2,00 pp/h
Magazines18 m/dayAdvertisement €700Reclame inkomsten: € 2,50 pp/ph
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• $20 miljard sales• 1 Billion searches/day• Money from Adwords• Almost nothing from
Youtube, Google earth/map, gmail, apps etc
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Google adwords
•Easy to set-up•Easy to budget•Price per keyword
Also onYouTube
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30
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31
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§
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12
IMPACT ON BUSINESS
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DELL Case
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Dell notebooks
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17
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tekst
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E-commerce worldwide
2010: €500B
+10%
bron: forrester
Web influenced: €3000Bwoensdag 15 december 2010
Online bestedingen
2009: 8 miljard euro
2009: 7,3 miljard euro
+10%
bron: thuiswinkel.org
Web-influenced 48 miljard
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ProductinformatieSocial toolswoensdag 15 december 2010
90% social tools
Product info
Social tools
what else do people buy
what do they recommend?
Tags of clients
What do they buy in the end?
what else?
Description of customers
reviews of the customers
review of the reviews
woensdag 15 december 2010
LondonCalling.mobi
Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate
why one choice is better than another choice.
Operations delivers. Any gap between the two drives a conversation
on the social Web.
Dave Evans bit.ly/nublackwoensdag 15 december 2010
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LondonCalling.mobiwoensdag 15 december 2010
LondonCalling.mobiwoensdag 15 december 2010
LondonCalling.mobiwoensdag 15 december 2010
LondonCalling.mobiwoensdag 15 december 2010
LondonCalling.mobiwoensdag 15 december 2010
LondonCalling.mobiwoensdag 15 december 2010
LondonCalling.mobiwoensdag 15 december 2010
LondonCalling.mobiwoensdag 15 december 2010
Download everything wirelessly
Buy books wirelessly
E-ink technologie reads the best
240.000 titels
30 hours battery & fantastic userinterface
kindle
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73
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74
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Playmate
77
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Negroponte
78
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beta
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
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Who talks
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Blogs demografie
Bron: Technorati 2008woensdag 15 december 2010
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7 guidelines
1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print
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RSSwoensdag 15 december 2010
RSS Readers
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Social Networking
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Twitter/linkedin/Facebook corperate strategy
Product/Mrk/SalesTone of voice
Tools
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Communication 2.0
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“What are you doing in 140 characters”
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Customer service
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Why callvia computer?
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It’spersonal!
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Wordprocessing 1951
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Wordprocessing 1985
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Wordprocessing 2008
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Online collaborationRevisionscompare
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Social bookmarking del.icio.us
Web 2.0 startpagina Netvibes & iGoogle
Online to do lists Ta-da list & Remember the Milk
Peer production news Digg & eKudos
Photo management Flickr & Picasa
Web wordprocessing Google Docs
Online calendar Google Calendar
Project management Basecamp
Mindmapping Mindmeister
Web 2.0 software
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Get feedback
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Video Everywhere
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3515-02-07 ROOS - Regionale TV in 2010 35woensdag 15 december 2010
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Social Media
2.0
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www.vincente.nl
www.yubby.com
www.interimic.nl
vincent@everts.net
www.twitter.com/vincente
+31647180864
Vincent Everts
woensdag 15 december 2010