Transcript of Qubit Bright Sparks NYC 2014 - Estimote
Qubit Bright Sparks | October 28, 2014
@tanujparikh
Estimote
Connecting the digital & physical
Smartphones are amazing…
But…they’re not actually that smart
Why hasn’t this been solved yet?Previous efforts were limited by the technology –
cost, device penetration, range, privacy, etc.
It shouldjust work – automagically
Beacons are the winning technologySmart hardware and software make all the difference
Small & inexpensive
Multi-year lifespan on a single battery; no plug required
Compatible with 500+ million iPhones & every new Android
Zero consumer friction (app doesn’t have to be running)
Consumer opt-in eliminates privacy concerns
Beacon tech crash course
iBeacon, your beacon, who’s a beacon?
A computerized lighthouse
Technically it’s a tiny computer powered by a 32-bit low power ARM processor, flash memory full of a lightweight beacon operating system controlling the Bluetooth Smart connectivity module
Intelligence in the cloud
What have people built with beacons?
Inhofer is building the showroom of the future
Toronto’s largest shopping mall is transforming the retail experience
Downtown is making local commerce completely frictionless
Cover is “Uber-izing” restaurants
The retail opportunityLead with consumer value, not analytics