REBELS IN RESEARCH PRESENT//

R.E.B.E.L.MANIFESTO

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

…

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

WHO ARE WE?

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

WE ARE

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

8 REBELS

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

YOUNG AT HEART

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

TECH-SAVVY

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

IN LOVE WITH

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

CONSUMER

INSIGHTS

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

BUT

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

ALSO

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

FRUSTRATED

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

UNSATISFIED

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

NOT PROUD

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

OF OUR #MRX

INDUSTRY

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

WE WANT

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

CHANGE

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

DO YOU?

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

WE KNOW

YOU DO!

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

REBELSINRESEARCH.COM

#100+ CONFESSIONS

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

WARNING!

THESE CONFESSIONS

CONTAIN EMOTIONAL

and STRONG

LANGUAGE

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

#ANONYMOUS CONFESSION

I’M IN LOVE

WITH FINN

RABEN

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

AND THE

WINNER IS…

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

LIVE ON STAGE*

#ANONYMOUS CONFESSION

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

LET’S START THE

#MRX REVOLUTION

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

#RESULTS

#EXPERTS

#BRAVERY

#EFFECTIVE SELLING

#LOL

THE

R.E.B.E.L.

MANIFESTO

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

RESULTS BEAT THE

PROCESS

R.E.B.E.L.

RULE #1

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

Clients are being stubborn and want to keep

using a long list of questions that are not

contributing to the objective at all. This

leads to participant frustration and does

not add any value to the research.

ANONYMOUS

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

QUICK //NOT DIRTY

CHEAPER //NOT ‘CHEAP’

ENGAGED //NOT ‘SLIDES’

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

I read a report that has

more than 20 pages, has text all

over the place and graphs that

are really ugly, for instance a

graph with only one 100% bar…

ANONYMOUS

100%

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

WE ARE

AGILE AGENTS

RESEARCHER’S ROLE

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

EXPERT

COLLABORATIONS

R.E.B.E.L.

RULE #2

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

Respondents are approached as a

'resource' rather than an individual.

I hate it when people criticise their

view of the world, disrespect them

for not having understood a product/

message/ campaign the way the

company intended it.

ANONYMOUS

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

EMPOWER

THE

CONSUMER

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

Agencies don't spend time to get to

know your problem, think you are

a wallet, a lead, and

not a partner...and this happens

most of the time...so I grow to

hate agencies....

ANONYMOUS

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

WE ARE

FRIENDS &

FRENEMIES

RESEARCHER’S ROLE

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

BE BRAVE

R.E.B.E.L.

RULE #3

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

Clients tell me they want something

different and new, but when it

comes to deciding and making that

change, they just stick with the old

and tried methods! Grrrrr...

ANONYMOUS

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

DARE

TO GO

70/20/10

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

DARE

TO BE

OPEN

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

I want to join my clients’ team so

that they are willing to pay for the

advise I give them. I want to be

more like a consultant who also has

research skills, rather than a

researcher who is appreciated for

vision & knowledge of customer

experience.

ANONYMOUS

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

WE ARE

PARTNERS

IN CRIME

RESEARCHER’S ROLE

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

EFFECTIVE SELLING

R.E.B.E.L.

RULE #4

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

Our board doesn't understand the

true importance of research and of

really listening to your customers.

ANONYMOUS

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

SELL

CHANGE //NOT RESULTS

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

No-one likes to admit that

we bullshit all the time. A lot of

what we tell people is extremely

'filtered', exaggerated. It's an

inevitable part of human

interpretation, but sometimes

it's on purpose to get a job done or

get a message across.

ANONYMOUS

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

WE ARE

ACTION

HEROES

RESEARCHER’S ROLE

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

LOL!

MAKE IT FUN

R.E.B.E.L.

RULE #5

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

I feel ashamed when I'm filling in

questionnaires nowadays that are

obviously way too long

and very dull. But then I realize how

many of that same questionnaires I

have made in my career...Sorry!

ANONYMOUS

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

GAMIFIED IS

THE NEW

NORMAL

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

WE ARE

PEOPLE

ENGAGERS

RESEARCHER’S ROLE

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

#RESULTS

#EXPERTS

#BRAVERY

#EFFECTIVE SELLING

#LOL

THE

R.E.B.E.L.

MANIFESTO

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

SO…

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

WHAT’S NEXT?

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

I hate research today,

It’s been good to me i know but it must change,

just supplying

but I can do so much more,

And I felt like this before,

all my knowledge goes ignored

Things will change

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

I hate research today,

It’s been good to me i know but it must change,

just supplying

but I can do so much more,

And I felt like this before,

all my knowledge goes ignored

And make it bigger as we go

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

I hate research today,

It’s been good to me i know but it must change,

just supplying

but I can do so much more,

And I felt like this before,

all my knowledge goes ignored

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

I hate research today,

It’s been good to me i know but it must change,

just supplying

but I can do so much more,

And I felt like this before,

all my knowledge goes ignored

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

I hate research today,

It’s been good to me i know but it must change,

just supplying

but I can do so much more,

And I felt like this before,

all my knowledge goes ignored

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

I hate research today,

It’s been good to me i know but it must change,

just supplying

but I can do so much more,

And I felt like this before,

all my knowledge goes ignored

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

I hate research today,

It’s been good to me i know but it must change,

just supplying

but I can do so much more,

And I felt like this before,

all my knowledge goes ignored

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

DO ONE THING

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

1. WRITE YOUR DOT

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

2. COMBINE YOUR DOTS

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

3. START THE CHANGE!

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

I hate research today,

It’s been good to me i know but it must change,

just supplying

but I can do so much more,

And I felt like this before,

all my knowledge goes ignored

Things will change

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

I hate research today,

It’s been good to me i know but it must change,

just supplying

but I can do so much more,

And I felt like this before,

all my knowledge goes ignored

And make it bigger as we go

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

I hate research today,

It’s been good to me i know but it must change,

just supplying

but I can do so much more,

And I felt like this before,

all my knowledge goes ignored

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

I hate research today,

It’s been good to me i know but it must change,

just supplying

but I can do so much more,

And I felt like this before,

all my knowledge goes ignored

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

I hate research today,

It’s been good to me i know but it must change,

just supplying

but I can do so much more,

And I felt like this before,

all my knowledge goes ignored

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

I hate research today,

It’s been good to me i know but it must change,

just supplying

but I can do so much more,

And I felt like this before,

all my knowledge goes ignored

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

I hate research today,

It’s been good to me i know but it must change,

just supplying

but I can do so much more,

And I felt like this before,

all my knowledge goes ignored

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

I hate research today,

It’s been good to me i know but it must change,

just supplying

but I can do so much more,

And I felt like this before,

all my knowledge goes ignored

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

I hate research today,

It’s been good to me i know but it must change,

just supplying

but I can do so much more,

And I felt like this before,

all my knowledge goes ignored

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

I hate research today,

It’s been good to me i know but it must change,

just supplying

but I can do so much more,

And I felt like this before,

all my knowledge goes ignored

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

I hate research today,

It’s been good to me i know but it must change,

just supplying

but I can do so much more,

And I felt like this before,

all my knowledge goes ignored

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

I hate research today,

It’s been good to me i know but it must change,

just supplying

but I can do so much more,

And I felt like this before,

all my knowledge goes ignored

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

THE

REVOLUTION

HAS BEGUN

#DO1THING

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

START WITH

YOUR DOT

#DO1THING

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

SHOULD YOU

FORGET, WE’LL

REMIND YOU ;)

#DO1THING

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014