Qual esomar rebel manifesto v13112014 versie 2

REBELS IN RESEARCH PRESENT//

R.E.B.E.L.MANIFESTO

@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

…


WHO ARE WE?


WE ARE


8 REBELS


YOUNG AT HEART


TECH-SAVVY


IN LOVE WITH


CONSUMER

INSIGHTS


BUT


ALSO


FRUSTRATED


UNSATISFIED


NOT PROUD


OF OUR #MRX

INDUSTRY


WE WANT


CHANGE


DO YOU?


WE KNOW

YOU DO!


REBELSINRESEARCH.COM

#100+ CONFESSIONS


WARNING!

THESE CONFESSIONS

CONTAIN EMOTIONAL

and STRONG

LANGUAGE


#ANONYMOUS CONFESSION

I’M IN LOVE

WITH FINN

RABEN



AND THE

WINNER IS…

LIVE ON STAGE*

#ANONYMOUS CONFESSION


LET’S START THE

#MRX REVOLUTION


#RESULTS

#EXPERTS

#BRAVERY

#EFFECTIVE SELLING

#LOL

THE

R.E.B.E.L.

MANIFESTO


RESULTS BEAT THE

PROCESS

R.E.B.E.L.

RULE #1


Clients are being stubborn and want to keep

using a long list of questions that are not

contributing to the objective at all. This

leads to participant frustration and does

not add any value to the research.

ANONYMOUS


QUICK //NOT DIRTY

CHEAPER //NOT ‘CHEAP’

ENGAGED //NOT ‘SLIDES’


I read a report that has

more than 20 pages, has text all

over the place and graphs that

are really ugly, for instance a

graph with only one 100% bar…

ANONYMOUS

100%


WE ARE

AGILE AGENTS

RESEARCHER’S ROLE


EXPERT

COLLABORATIONS

R.E.B.E.L.

RULE #2


Respondents are approached as a

'resource' rather than an individual.

I hate it when people criticise their

view of the world, disrespect them

for not having understood a product/

message/ campaign the way the

company intended it.

ANONYMOUS


EMPOWER

THE

CONSUMER


Agencies don't spend time to get to

know your problem, think you are

a wallet, a lead, and

not a partner...and this happens

most of the time...so I grow to

hate agencies....

ANONYMOUS


WE ARE

FRIENDS &

FRENEMIES

RESEARCHER’S ROLE


BE BRAVE

R.E.B.E.L.

RULE #3


Clients tell me they want something

different and new, but when it

comes to deciding and making that

change, they just stick with the old

and tried methods! Grrrrr...

ANONYMOUS


DARE

TO GO

70/20/10


DARE

TO BE

OPEN


I want to join my clients’ team so

that they are willing to pay for the

advise I give them. I want to be

more like a consultant who also has

research skills, rather than a

researcher who is appreciated for

vision & knowledge of customer

experience.

ANONYMOUS


WE ARE

PARTNERS

IN CRIME

RESEARCHER’S ROLE


EFFECTIVE SELLING

R.E.B.E.L.

RULE #4


Our board doesn't understand the

true importance of research and of

really listening to your customers.

ANONYMOUS


SELL

CHANGE //NOT RESULTS


No-one likes to admit that

we bullshit all the time. A lot of

what we tell people is extremely

'filtered', exaggerated. It's an

inevitable part of human

interpretation, but sometimes

it's on purpose to get a job done or

get a message across.

ANONYMOUS


WE ARE

ACTION

HEROES

RESEARCHER’S ROLE


LOL!

MAKE IT FUN

R.E.B.E.L.

RULE #5


I feel ashamed when I'm filling in

questionnaires nowadays that are

obviously way too long

and very dull. But then I realize how

many of that same questionnaires I

have made in my career...Sorry!

ANONYMOUS


GAMIFIED IS

THE NEW

NORMAL


WE ARE

PEOPLE

ENGAGERS

RESEARCHER’S ROLE


#RESULTS

#EXPERTS

#BRAVERY

#EFFECTIVE SELLING

#LOL

THE

R.E.B.E.L.

MANIFESTO


SO…


WHAT’S NEXT?


I hate research today,

It’s been good to me i know but it must change,

just supplying

but I can do so much more,

And I felt like this before,

all my knowledge goes ignored

Things will change




just supplying




And make it bigger as we go




just supplying





DO ONE THING


1. WRITE YOUR DOT


2. COMBINE YOUR DOTS


3. START THE CHANGE!




just supplying




Things will change




just supplying




And make it bigger as we go




just supplying





THE

REVOLUTION

HAS BEGUN

#DO1THING


START WITH

YOUR DOT

#DO1THING


SHOULD YOU

FORGET, WE’LL

REMIND YOU ;)

#DO1THING


Qual esomar rebel manifesto v13112014 versie 2

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Transcript of Qual esomar rebel manifesto v13112014 versie 2