QLNQualified Lead Nurturing

Identify & Connect

Customize & Automate

Deliver & Refine

Research & Orchestrate

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Research & Orchestrate• Testing & optimization• Targeted contextual

messages • Targeted media placement

Research & Orchestrate

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• Incorporate any data source• IP targeting• Telemarketing• Inbound calling• Direct mail• Out-of-home advertising

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Identify and Connect• Keyword intent• Qualified demographics• Relevant content consumption

QLN

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Identify & Connect

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• Campaign deployment• Initial behavioral tracking• Scoring models begin to

track prospect activity

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Click Download View Open

Customize & Automate• Behavioral Scoring• Automated Messaging

Customize & Automate

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• Continued deployments• Tracked behaviors

determine how messages are deployed

• Scoring adds insight into company and individual behaviors

Customize & Automate

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Deliver & Refine

Firstname Lastname

Company, LLC

202-555-5555

firstlast@website.com

Behavioral Score: 99,250

Company Score: 125,700

Downloads: 2

Website Visits: 7

Case Study: QLN in Action

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From a recent QLN campaign for a company seeking a boost in new leads:

• 12,000 qualified leads delivered over 60 days

• 10%+ of delivered leads filled out an application

• 200% to goal (and counting)