Qln 072014
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Transcript of Qln 072014
QLNQualified Lead Nurturing
Identify & Connect
Customize & Automate
Deliver & Refine
Research & Orchestrate
2
QLN
: Q
ualifi
ed L
ead N
urt
uri
ng
3
QLN
: Q
ualifi
ed L
ead N
urt
uri
ng
Research & Orchestrate• Testing & optimization• Targeted contextual
messages • Targeted media placement
Research & Orchestrate
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• Incorporate any data source• IP targeting• Telemarketing• Inbound calling• Direct mail• Out-of-home advertising
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Identify and Connect• Keyword intent• Qualified demographics• Relevant content consumption
QLN
: Q
ualifi
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ead N
urt
uri
ng
Identify & Connect
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• Campaign deployment• Initial behavioral tracking• Scoring models begin to
track prospect activity
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QLN
: Q
ualifi
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ead N
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uri
ng
Click Download View Open
Customize & Automate• Behavioral Scoring• Automated Messaging
Customize & Automate
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• Continued deployments• Tracked behaviors
determine how messages are deployed
• Scoring adds insight into company and individual behaviors
Customize & Automate
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QLN
: Q
ualifi
ed L
ead N
urt
uri
ng
Deliver & Refine
Firstname Lastname
Company, LLC
202-555-5555
Behavioral Score: 99,250
Company Score: 125,700
Downloads: 2
Website Visits: 7
Case Study: QLN in Action
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From a recent QLN campaign for a company seeking a boost in new leads:
• 12,000 qualified leads delivered over 60 days
• 10%+ of delivered leads filled out an application
• 200% to goal (and counting)