The Shift to Mobile

The Shift to Mobile.

• Shachar Schiff

• Founded BAD TESTING®, which offers advanced and versatile services in software quality assurance, testing, and configuration management to ensure effective and on time product releases.

• Based locally out of 1871, a co-working center for digital startups. Located in the famed Merchandise Mart, it provides Chicago startups with affordable workspace and access to mentors, programming, educational resources, potential investors and a community of like-minded entrepreneurs.

• 15 years’ experience in Quality Assurance leading testing efforts and helping create high-quality products at companies like America Online and Leo Burnett.

Mobile | Overtakes Desktop

Mobile | QA

• Mobile-device testing involves a set of activities from monitoring and trouble shooting mobile application, content and services on real handsets.

• Testing includes verification and validation of hardware devices and software applications.

Mobile | Designs

• You need to know about responsive, adaptive, mobile, and native app design.

• Raises the bottom line on site's final cost.

• Review analytics data.

• Know what device your audience is on.

• Important to look at site traffic and target audience before determining.

Mobile | Estimation

• Project estimations for responsive/adaptive websites need to be treated as separate projects for each Break-point.

• Including development and QA.

Mobile | Responsive & Adaptive

Responsive

• "Fluid" layouts shrink and grow based on the browser size.– Content is sized using percentages, adjusts as the browser size changes.

Adaptive

• Content reconfigured at predetermined "breakpoints".

• Easier to control how content will flow

• 1,2,3 site redesign increases costs, time.

Mobile | Responsive

Mobile | Adaptive

Mobile | Specific & Native App

Mobile-specific

• Mobile-specific site separates your site's desktop experience from the mobile experience.

• Desktop URL on mobile redirects to separate URL (m.yourdomain.com)

Native App

• Device-specific features (GPS, camera, accelerometer, NFC)

• Difficult topic due to development costs

• iOS is different than Android:• Alienates 50% of potential users• 2x costs to develop (iOS, Android)

Mobile | Desktop Ownership Decreasing

Mobile | Pew Internet Project Highlights

As of May 2013:

• 91% of American adults have a cell phone

• 56% of American adults have a smartphone

• 28% of cell owners own an Android; 25% own an iPhone; 4% own a Blackberry

As of September 2013:

• 24% of Americans ages 16 and older own an e-reader

• 35% of Americans ages 16 and older own a tablet computer

Mobile | Device Shipments

Mobile | Device Shipment Highlights

• Today feature phones (non smartphones) outsell smartphones; and PCs and portable PCs (notebooks/laptops) both outsell tablets.

• In the future that is expected to change.

• Both analysts predict that marginally more smartphones will be sold in 2013 than feature phones.

Mobile | Desktop Limited to Working Hours

Mobile | Mobile Web Statistics

• 61% of people have a better opinion of brands when they offer a good mobile experience.

• 25.85% of all emails are opened on mobile phones, and 10.16% are opened on tablets.

• Almost half a billion tablets will ship in 2013 and 2014 alone.

• Mobile-based searches make up one quarter of all searches.

Mobile | Summary

• The reason shift left is so important to mobile is because customers and employees are making the mobile mind shift.

• They expect that any information or service they desire be available to them on any device, in context, at their moment of need.

• To keep a coherent and consistent experience across devices you can leverage Adaptive and Responsive Design patterns.

• Quality Assurance needs to account for device, platform, user, location, and carrier when developing mobile testing.