Post on 17-Aug-2014
description
@FJORDBERLIN #PUSHCONF #MULTIPLATFORM
CROSS-PLATFORM AND MULTI-PLATFORM CONCEPTS
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FJORD -THE SERVICE DESIGN CONSULTANCY
@FJORDBERLIN #PUSHCONF #MULTIPLATFORM
FJORD -THE SERVICE DESIGN CONSULTANCY LONDON • HELSINKI • BERLIN • MADRID • NEW YORK • STOCKHOLM • PARIS • SAN FRANCISCO • ISTANBUL
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FJORD -THE SERVICE DESIGN CONSULTANCY
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CROSS-WHAT? MULTI-HOW?
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CROSS-WHAT? MULTI-HOW?
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“AS WE MAY THINK”, 1945
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“AS WE MAY THINK”, 1945
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SKETCHPAD, 1963
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DYNABOOK, 1972
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APPLE “BASHFUL”, 1983
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APPLE KNOWLEDGE NAVIGATOR, 1987
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NOKIA COMMUNIATOR, 1996
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SINGLE APPLICATION MULTIPLE INTERFACES
WHAT IS MULTIPLATFORM?
ONE PER DEVICE TYPE
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DON’T.
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MOBILE FIRST?
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NO.
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WHY NOT?
DIFFERENT NEEDS DIFFERENT EXPECTATIONS DIFFERENT ENVIRONMENTS
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@FJORDBERLIN #PUSHCONF #MULTIPLATFORM
@FJORDBERLIN #PUSHCONF #MULTIPLATFORM
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SEQUENTIAL USAGE
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SIMULTANEOUS USAGE
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“LEAN-BACK”?
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“2001: A SPACE ODYSSEY”, 1968
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INSIDE-OUT DESIGN
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“MONOPOLISE PEOPLE’S EYEBALLS”
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COMPREHENSIVE
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UBIQUITOUS
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EFFECTIVE
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ELEGANT
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COMPREHENSIVE UBIQUITOUS EFFECTIVE ELEGANT
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COMPREHENSIVE UBIQUITOUS EFFECTIVE ELEGANT
@FJORDBERLIN #PUSHCONF #MULTIPLATFORM
COMPREHENSIVE UBIQUITOUS EFFECTIVE ELEGANT
@FJORDBERLIN #PUSHCONF #MULTIPLATFORM
COMPREHENSIVE UBIQUITOUS EFFECTIVE ELEGANT
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REQUIREMENTS
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JOINING THE DOTS
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A SECOND LOOK
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PHASES
Release 1 Release 2
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FINAL DESIGN
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THANK YOU
#FJORDBERLIN #PUSHCONF #MULTIPLATFORM