Push conference presentation
75
@FJORDBERLIN #PUSHCONF #MULTIPLATFORM CROSS-PLATFORM AND MULTI-PLATFORM CONCEPTS #FJORDBERLIN #PUSHCONF #MULTIPLATFORM
description
Presentation given by Fjord Berlin's Service Design Lead Neil Calderwood at the Push Conference, Munich, on the 25th of October 2013. Abstract: The number of ways in which users can access services and information increases daily. So too does their expectation that their method of choice will work beautifully. How do we design to meet this challenge? Does it have to be an unending nightmare of proliferation and diversification, or can we turn it to our advantage and make things better? This talk looks at examples of designing for multi-screen and multi-platform patterns of interaction, and provides guidance as to how to approach projects of this kind.
Transcript of Push conference presentation
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CROSS-PLATFORM AND MULTI-PLATFORM CONCEPTS
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FJORD -THE SERVICE DESIGN CONSULTANCY
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FJORD -THE SERVICE DESIGN CONSULTANCY LONDON • HELSINKI • BERLIN • MADRID • NEW YORK • STOCKHOLM • PARIS • SAN FRANCISCO • ISTANBUL
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FJORD -THE SERVICE DESIGN CONSULTANCY
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CROSS-WHAT? MULTI-HOW?
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CROSS-WHAT? MULTI-HOW?
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“AS WE MAY THINK”, 1945
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“AS WE MAY THINK”, 1945
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SKETCHPAD, 1963
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DYNABOOK, 1972
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APPLE “BASHFUL”, 1983
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APPLE KNOWLEDGE NAVIGATOR, 1987
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NOKIA COMMUNIATOR, 1996
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SINGLE APPLICATION MULTIPLE INTERFACES
WHAT IS MULTIPLATFORM?
ONE PER DEVICE TYPE
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DON’T.
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MOBILE FIRST?
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NO.
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WHY NOT?
DIFFERENT NEEDS DIFFERENT EXPECTATIONS DIFFERENT ENVIRONMENTS
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SEQUENTIAL USAGE
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SIMULTANEOUS USAGE
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“LEAN-BACK”?
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“2001: A SPACE ODYSSEY”, 1968
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INSIDE-OUT DESIGN
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“MONOPOLISE PEOPLE’S EYEBALLS”
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COMPREHENSIVE
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UBIQUITOUS
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EFFECTIVE
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ELEGANT
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COMPREHENSIVE UBIQUITOUS EFFECTIVE ELEGANT
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COMPREHENSIVE UBIQUITOUS EFFECTIVE ELEGANT
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COMPREHENSIVE UBIQUITOUS EFFECTIVE ELEGANT
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COMPREHENSIVE UBIQUITOUS EFFECTIVE ELEGANT
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REQUIREMENTS
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JOINING THE DOTS
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A SECOND LOOK
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PHASES
Release 1 Release 2
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FINAL DESIGN
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THANK YOU
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