7. CONCLUSIONS7. CONCLUSIONS Purple Cow is the ANSWER Purple Cow is the ANSWER

Compensation in the PH cannot provide financial security during emergencies, and needs a lot of back-up support;

Employee Benefits can provide that back-up support, as most ‘emergencies’ are either life, accident or health-related.

The FS Problem…and EB Solution…

1

EB offers the best back-up support for compensation

Purple Cow 2011

Conclusions

If Employee Benefits = financial security, more Employee Benefits =

more financial security.

If Purple Cow = more Employee Benefits, Purple Cow = more financial security.

The EB Formula…and PC Brand…

2

Purple Cow offers the best EB formula for growing SME

Purple Cow 2011

Conclusions

anxiety depression state of emergency debt desperation

A job without financial security:

3

LESS financial security = MORE worry at work

Purple Cow 2011

Conclusions

security peace of mind happiness focus productivity

A job with financial security:

4

MORE financial security = LESS worry at work

Purple Cow 2011

Conclusions

5% of Salary (Max!):

that’s all you need for Purple Cow.

The cost of Purple Cow:

5Purple Cow 2011

Conclusions

Why pay MORE if you can pay LESS? (and still cover up to 99%)

Treat Purple Cow as:

1) a social investment in staff (CSR);

2) a recruitment & retention tool (HR);

3) a cap on your financial liability (FIN).

Our Recommendation:

6Purple Cow 2011

Conclusions

Purple Cow makes good business & social sense