Public Relations For Public Relations For Your LodgeYour Lodge

Presented by the Public Relations Presented by the Public Relations CommitteeCommittee

Grand Lodge of Iowa A.F. & A.M.Grand Lodge of Iowa A.F. & A.M.

How is Your Lodge How is Your Lodge Perceived in Your Perceived in Your

Community?Community?

Does Your Community Does Your Community Know Who You Are?Know Who You Are?

Public Relations – What Public Relations – What Is It?Is It?

How others perceive youHow others perceive you

How you manage that perceptionHow you manage that perception

A Story…The Clerk in the A Story…The Clerk in the Casey’s StoreCasey’s Store

This is Where Your Lodge Wants To Be!This is Where Your Lodge Wants To Be!

So, How Do We Get There?So, How Do We Get There?

Appoint a Public Relations Chair/CommitteeAppoint a Public Relations Chair/Committee Budget to Promote Your ActivitiesBudget to Promote Your Activities Appoint a Committee to Plan EventsAppoint a Committee to Plan Events

• Events in the LodgeEvents in the Lodge• Events in the CommunityEvents in the Community

Develop a Relationship With Your Local Develop a Relationship With Your Local MediaMedia

How to Have a Successful EventHow to Have a Successful Event

PP PlanPlan OO OrganizeOrganize PP PromotePromote

Events = Visibility for Your Lodge !Events = Visibility for Your Lodge !

Websites…Does Your Lodge Have Websites…Does Your Lodge Have One?One?

Why You Need a WebsiteWhy You Need a Website

It says your lodge is progressiveIt says your lodge is progressive The way younger people communicateThe way younger people communicate Marketing tool to prospective membersMarketing tool to prospective members Communications tool to your current Communications tool to your current

membersmembers

Your Website…What Should It Your Website…What Should It Contain?Contain?

At a Minimum---At a Minimum--- lodge namelodge name addressaddress stated meeting day & timestated meeting day & time contact information (W.M. & Secretary)contact information (W.M. & Secretary) officers (list & picture)officers (list & picture) schedule of upcoming eventsschedule of upcoming events

The Grand Design AwardThe Grand Design Award

New award program for lodges who have New award program for lodges who have websiteswebsites

Sponsored by the Grand Lodge Public Sponsored by the Grand Lodge Public Relations CommitteeRelations Committee

Top three websites receive recognition at Top three websites receive recognition at the Annual Grand Lodge Communicationthe Annual Grand Lodge Communication

Public Relations CommitteePublic Relations Committee

Von T. Ketelsen, CarrollVon T. Ketelsen, Carrollvonguitar@gmail.comvonguitar@gmail.com

Tom D. Cox, Tom D. Cox, West Des MoinesWest Des Moines thomasdanielscox@gmail.comthomasdanielscox@gmail.com

C. Eugene Stine, BirminghamC. Eugene Stine, Birmingham319-498-4554319-498-4554

Don’t Keep the Masonic Light of Don’t Keep the Masonic Light of Your Lodge Under the Basket Your Lodge Under the Basket