Public Relations For Your Lodge Presented by the Public Relations Committee Grand Lodge of Iowa A.F....
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Public Relations Public Relations For Your Lodge For Your Lodge Presented by the Public Presented by the Public Relations Committee Relations Committee Grand Lodge of Iowa A.F. Grand Lodge of Iowa A.F. & A.M. & A.M.
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Transcript of Public Relations For Your Lodge Presented by the Public Relations Committee Grand Lodge of Iowa A.F....
Public Relations For Public Relations For Your LodgeYour Lodge
Presented by the Public Relations Presented by the Public Relations CommitteeCommittee
Grand Lodge of Iowa A.F. & A.M.Grand Lodge of Iowa A.F. & A.M.
How is Your Lodge How is Your Lodge Perceived in Your Perceived in Your
Community?Community?
Does Your Community Does Your Community Know Who You Are?Know Who You Are?
Public Relations – What Public Relations – What Is It?Is It?
How others perceive youHow others perceive you
How you manage that perceptionHow you manage that perception
A Story…The Clerk in the A Story…The Clerk in the Casey’s StoreCasey’s Store
This is Where Your Lodge Wants To Be!This is Where Your Lodge Wants To Be!
So, How Do We Get There?So, How Do We Get There?
Appoint a Public Relations Chair/CommitteeAppoint a Public Relations Chair/Committee Budget to Promote Your ActivitiesBudget to Promote Your Activities Appoint a Committee to Plan EventsAppoint a Committee to Plan Events
• Events in the LodgeEvents in the Lodge• Events in the CommunityEvents in the Community
Develop a Relationship With Your Local Develop a Relationship With Your Local MediaMedia
How to Have a Successful EventHow to Have a Successful Event
PP PlanPlan OO OrganizeOrganize PP PromotePromote
Events = Visibility for Your Lodge !Events = Visibility for Your Lodge !
Websites…Does Your Lodge Have Websites…Does Your Lodge Have One?One?
Why You Need a WebsiteWhy You Need a Website
It says your lodge is progressiveIt says your lodge is progressive The way younger people communicateThe way younger people communicate Marketing tool to prospective membersMarketing tool to prospective members Communications tool to your current Communications tool to your current
membersmembers
Your Website…What Should It Your Website…What Should It Contain?Contain?
At a Minimum---At a Minimum--- lodge namelodge name addressaddress stated meeting day & timestated meeting day & time contact information (W.M. & Secretary)contact information (W.M. & Secretary) officers (list & picture)officers (list & picture) schedule of upcoming eventsschedule of upcoming events
The Grand Design AwardThe Grand Design Award
New award program for lodges who have New award program for lodges who have websiteswebsites
Sponsored by the Grand Lodge Public Sponsored by the Grand Lodge Public Relations CommitteeRelations Committee
Top three websites receive recognition at Top three websites receive recognition at the Annual Grand Lodge Communicationthe Annual Grand Lodge Communication
Public Relations CommitteePublic Relations Committee
Von T. Ketelsen, CarrollVon T. Ketelsen, [email protected]@gmail.com
Tom D. Cox, Tom D. Cox, West Des MoinesWest Des Moines [email protected]@gmail.com
C. Eugene Stine, BirminghamC. Eugene Stine, Birmingham319-498-4554319-498-4554
Don’t Keep the Masonic Light of Don’t Keep the Masonic Light of Your Lodge Under the Basket Your Lodge Under the Basket
