Promoting your blog

‘What is Social Media’Video

The side bar items discussed in the last

lesson allow people to promote your blog.

But how do you promote your own blog?

Technorati Blog Claim

Technorati Blog Claim• Registers your blog on Technorati• People searching Technorati can

find your blog• The higher your blog rank, the

more people see it• Getting links & a technorati badge

on your blog helps.

RSS Blog directories

RSS Blog directories• Every blog has a RSS feed

automatically• Hundreds of these directories so

great ‘long tail’ exposure• Directory auto-updates via RSS so

you only submit once

hits

0

20

40

60

80

100

120

SiteA

SiteB

SiteC

SiteD

SiteE

SiteF

SiteG

SiteH

SiteJ

SiteK

SiteL

SiteM

SiteN

hits

The Long Tail

RSS Blog directories• www.rss-specifications.com/rss-

submission.htm

• How do you find your RSS feed?

Link Baiting

“The art of writing provocative posts to entice people to share and link to it”

Linkbaiting

• Headlines are vital• Certain topics do well• Sending them through social

bookmarking sites can help them go viral

Linkbaiting

• Types of link baiting articles:– Useful lists– Controversy– Breaking news / first / new– Humour– MORE– http://www.problogger.net/archives/

2006/09/21/20-linkbaiting-techniqes/

Social Bookmarking

Social Bookmarking• Users submit other people’s posts to

share with other users.• There is a way of writing to entice

them to do this ‘link baiting’• Hundreds of these sites & millions of

users.• Being on the front pages can bring

100ks of hits in a few hours.• You need to get your site out there so

it can go viral

Social Bookmarking• Digg• StumbleUpon• Delicious• Reddit• Newsvine• Mixx• Kirtsy• Propellor etc...

Social BookmarkingSocial Bookmarking

• Example of using Stumble upon

Active Blogging

ActiveBlogging

• Staying active in your blogging community

• Commenting on other blogs and leaving your link so others can go to your site.

• Can give a slight SEO boost - linking

Guest Blogging

GuestBlogging

• Writing a quality post on other peoples blogs

• Within your niche• Gets links into your site• Other bloggers subscribers may

subscribe to yours.

Networking

Networking

• Making friends with the right people in the right place

• Presenting opportunities such as link exchanges & guest blogging

• Growing your friends networks on Stumble & Digg etc

• People in social media generally promote their friends

• http://www.problogger.net/archives/2008/03/13/how-to-promote-your-blog-through-networking

Thank You

skype: jonin60secondsjonmichaelbishop@gmail.comTwitter.com/jonin60seconds