Promoting the blog with search engine optimization

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Transcript of Promoting the blog with search engine optimization

  • 1. "Promoting the Blog with SearchEngine Optimization andMarketing"! Piedmont Bloggers July Meetup July 12, 2011Bill SlawskiSEO by the Sea

2. Before you know what to writeabout, you need to know: Why youre writing Who youre writing to what your competition is saying What makes you different 3. Identify Your Objectives Bring locals to your shop or office Attract customers from outside your local area Interact with potential clients Increase sales or leads for services you offer Help your audience understand what you do Keep your customers informed about what yourbusiness is up to Build a brand a mindset people enter whenthey think about your business Build links to your site 4. How can you educate, engage, and entertain your customers? Answer frequently asked questionsWrite about things that are interesting to your customers, or the people whom you want as customersMake them want to continue the conversationAvoid the hard sell!!! 5. Learn About Your Competitors Who else blogs about something similar? Subscribe totheir RSS or bookmark them Explore who else offers what you do online and off andstudy them Look for industry groups, trade journals, onlineindustry directories and forums, user groups, consumerreview sites, or industry educational sources that canbe used to build a better understanding of competitorsand customers Where can you turn to when you want to keep track ofnews and information within your specific industry ormarket? 6. Define Your Unique Selling Proposition What makes you different from those offering similar goodsor services? What would your say or offer to potential customers thatwould persuade them to want to do business with you? What do you offer to get people to become repeat visitors? What do you have on your site for people who have alreadypurchased your products, or used your services? What is it about what you offer to have other peoplerecommend your site to friends, family, or businessassociates? 7. What to Blog About Be smart, interesting, entertaining,informative, funny, irrelevant, expertise filled. Give your blog a personality Make sure the design matches the personality Write about things that may help fulfill yourbusiness objectives and that your customerswill look for, in words that they will use tosearch for what you offer. 8. If you sell real estate Help people learn about the communities theymight be considering moving into. Audience of younger couples with children: showand tell them (photos, videos, text) about localschools, and events and attractions that mayinterest parents. DC Commuters: road conditions, publictransportation, shortcuts, etc. All audiences - local social events, recreationfacilities, museums, attractions, and local history. 9. If you run a lumberyard/hardwarestore At least 2 different audiences contractors andpeople interested in home DIY projects. Tips & blueprints for building birdhouses andgazebos and sheds Zoning laws and architectural review boards info Difference between architectural styles Why certain woods tend to be used for certainprojects, and more about those woods. 10. If youre a travel agent You could write about travel, what to pack, whatto expect at the airport, etc. Instead, create interest and excitement For example, blog about maps, about the LondonUnderground, the route of the Tour de France, aconcert tour route for the band Wilco throughthe deep south, a street level map of Mardi Grasattractions in New Orleans. 11. If you run a bakery Bring the smells and tastes of the kitchen to youraudience Let us know that its the start of the peachseason, and that you have some fresh peachpies just cooling off. Show pictures of some local peach orchards, anda little history of the peach industry in the area. Educate, entertain, and make your audiencesstomachs growl. 12. Once you know who, what, where,why, and how youre going towrite Brainstorm a list of possible topics, which youcan continuously update. Use keyword suggestion tools to help come upwith language to use in your posts Build Relationships: Other bloggers,commenters, customers 13. Explore Keywordshttps://adwords.google.com/select/KeywordToolExternal 14. Unique Titles and Meta Descriptions 15. Make it Easy for People to SharePlugins like Addtoany make it easy and are customizable:http://www.addtoany.com/