2010 National BDPA Technology Conference

July 28 – 31, 2010

Philadelphia, PA

Project Management 2.0...On Steroids... Secrets to Managing Interactive Media 

Bianca J. Shelby, MBA, PMP

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Topics for Discussion

•  Project Management 2.0 – What is it? •  Project Management 2.0 - The Evolution •  The Role of the Project Manager •  Project 2.0 Teams •  Methodology to Madness and Tools

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Project Management 2.0

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PM 1.0 vs PM 2.0

Project Management 2.0 •  Decentralization of control •  Bottom-up planning •  Collaborative environment •  Emergent structures •  Organized/Unlimited Access to

the plan •  Global/Live Access to

information •  Unlimited Communications within

team •  Holistic approach •  Easy to use tools •  Flexibility of tools

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Traditional Project Management •  Centralization of control •  Top-down planning •  Authoritarian environment •  Implied structure •  Limited/Restricted Access to the

plan •  Local Access to information •  Limited Communications within

team •  Separate projects •  Overly complex tools •  Rigidity of tools

The Role of the PM 1.0

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The Role of the PM 2.0

The Role of the PM 2.0

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Proj

ect M

gmt

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Benefits of PM 2.0

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Agile…

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PM 2.0 the Agile Way… ▶  limited planning ▶  short development cycles ▶  iteration ▶  end user involvement ▶  multi-disciplinary teams ▶  Small budgets ▶  release ASAP (4 - 6 wks)

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Agile/Scrum Methodology

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Scrum Team

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Pigs and Chickens

Traditonal Methodology on Steroids

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Web 2.0 Tools

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Collaborative Software ▶  Project Scheduling & Planning ▶  Project Status ▶  Project Communications ▶  Documents

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Wikis ▶  Project Documentation ▶  Document Repository ▶  Knowledge Sharing

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Google Apps ▶  Google Docs ▶  Google Calendar ▶  Google Groups ▶  Google Labs

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Interactive Media Project Example

Interactive Projects

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Interactive Media Project Example

Facebook Apps

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Pitfalls and Issues to Consider

•  Don’t forget about security and confidentiality •  Research tools and make sure they fit your

organization •  Team buy-in and participation are important •  Paradigm shift….A new way of thinking about

managing projects

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Questions….

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Txt PM

Guru to

41411

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Contact Information

Bianca Shelby, MBA, PMP PM Preview Interactive, Inc. bshelby@pmpreview.com

404-643-3458 www.pmpreview.com

Twitter.com/biancashelby

BiancaShelby

2010 National BDPA Technology Conference