Renato Goulart PMD Market Development, Latam

Wesley Barbosa PMD Market Development, Brazil

One team

Client Agency

Power Editor

‘We will not build everything’

Preferred Marketing Developers “Make marketing easier and more effective through technology partnerships”

PMDs makes marketing easier and more effective on Facebook

Source: Country updated as of October 2013

A community of best-in-class developers focused on making social marketing easier and more effective

 45+    countries

Provide customized marketing solutions designed to meet your client’s business objectives

Drive better performance and results

Create efficiency around ad buys and page management

www.facebook.com/PMD

PMD automation

A PMD tests & scales, identifying pockets of success. For example, an online retailer’s ‘red dresses’ campaign may show strong results.

The PMD then creates multiple subsets of the ‘red dresses’ campaign to test

PMD automation

Test Targeting options

The ‘red dresses’ subsets are automatically created by the PMD’s tool. Multiple variations of the creative, messaging and targeting can then be used to drive further performance improvements. This process of test, optimise and scale happens in near real-time at great scale, automatically.

Red Dresses Long Red dresses

Short Red dresses

Casual Red dresses

Formal Red dresses

Test various images

Test various creative

Pages PMDs help advertisers manage its presence on Facebook

Ads PMDs help advertisers and agencies manage advertising campaigns on Facebook

Apps PMDs build advanced platform integration for brands

Insights PMDs provide dashboards that helps advertisers on the decision making process

One team

Client Agency

One team

Client Agency PMD

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