Product Strategy and YouWonjin KimSamsung Electronics – Digital Healthwonjin@samsung.com

I’m not a product professional?!But…

Wonjin’sproductDNAJourney

Developing city SeoulSmall town Texas

Analyst???

Consumer & Market Insights

Strategy & Operations

Product

Product DNA starts with you and curiosity

WHY?

What’s my company’s strengths?

Where do I want to go in my career?

What is the new market opportunity?

Galaxy Book2

Galaxy J3

Galaxy J7

Galaxy S8 active

Galaxy Note8

Galaxy Note9

Galaxy TabA

Galaxy TabS4

Galaxy S7 edgeGalaxy

S8

Galaxy S8+

Galaxy S9

Galaxy S9+

DeX PadDeX

StationDeX

DongleGear VR

Galaxy Watch

Galaxy A6

Galaxy S10e

Galaxy S10

Galaxy S10+

Samsung Mobile Portfolio

It’s about knowing your customers.

How will my product delight my customers?

Who are my customers?

What are their unmet needs? Do they know

they have unmet needs?

Public Safety Transportation Construction

Who are my customers?

Oil, Gas, Chemicals

Logistics Lone Workers

Customer Needs

Hands freedisplay and

communications

Employee location, safety, healthLeverage sensors

Standalone & manageable

with Samsung Wearable EMM or Knox Configure

Delighting Customers

We made a product! And it’s not a device.

Doesn’talways go right

Badproduct

Badmanagement

Badclients

Identify and win

internal stakeholders

MakeFriends

Buildextended

team

BuildingA team

All about the executionThis is where you'll need your team: Direct and Extended

TO NAME A FEW…Customer Sales Operations

Finance Marketing PR

Insights Legal Engineering

Friends YouCreatives

Congratulations!You are the CEO of your product & experience!