Dude, where are my Customers???
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13-Sep-2014 -
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Transcript of Dude, where are my Customers???
Dude, where are my Customers???
Tathagat VarmaVP, Strategic Process Innovations,
[24]7 Innovation Labs
Picture: http://www.news.com.au/travel/holiday-ideas/inside-china8217s-ghost-cities/story-e6frfqd9-1226716277487
Why Innovation matters?
“Our species exists thanks to four billion years of genetic innovation. Since time immemorial, life has been experimenting with new genetic combinations, through sexual recombination and random mutations.…Thank God for screw-ups, for if life had adhered strictly to six sigma rules, we’d all still be slime.”
– Gary Hamel
http://blog.amplifiedanalytics.com/wp-content/uploads/2011/07/New-product-failure-rate.png
“Build and they will come” is not a strategy, it’s a prayer.
– Steve Blank
Isn’t execution enough?
Necessary, but not sufficient…
Google’s Hall of Shame
4.85yrs to pull out???http://blog.priceonomics.com/post/46028291791/digging-around-in-the-google-graveyard
Internet Hall of Shame…
http://themyndset.com/2013/05/catch-the-wave-right-mindset-digital-iq/ http://www.cnet.com/1990-11136_1-6278387-1.html
…and in ROTW
who succeed, drastically change their plans along the
way!
2/3rd
Guess them?
http://www.capgemini.com/blog/capping-it-off/2011/06/paving-the-path-of-scrum-adoption-2-product-people
New Product Development: Old vs New
Old NPD
Technology-drivenForecast based
ProductionLarge R&D $$$s
Closed Innovation
Long gestation period
Slow upgrade cycle
Top 3 / Land grab
New NPD
User needs-drivenFeedback based
DesignSmall Startup $s (and
¢)Open Innovation
Short experimentations
Fast upgrade cycle
Long tail
Innovation =
Ideate
+ Productize
+ Commercialize
+ Search Business
Model
Problem with traditional product development model
From: Running Lean – Ash Maurya The Startup Owners Manual – Steve Blank
“In large companies, the mistakes just have additional zeroes in them”
– Steve Blank
“A startup is not a smaller version of a large company” – Steve Blank
http://newentrepreneurship.nl/business-model-canvas/
http://torgronsund.com/wordpress/wp-content/uploads/2011/04/Slide1.jpg
“GET OUT OF THE BUILDING”
http://steveblank.files.wordpress.com/2010/11/pivot-the-model.jpg
Build-Measure-Learn Loop
So, what is your product?
From: Running Lean – Ash Maurya
http://www.expertprogrammanagement.com/2010/08/the-scrum-process/
Recap