PRODUCT LINE

INTRODUCTION

PRODUCT LINE:A group of products that are clearly related because they function in a similar manner are sold to the same customer groups, are marketed through the same type of outlets or fall within given price ranges

PRODUCT MIX:A Product Mix also called a PRODUCT ASSORTMENT is the set of all products and items a particular seller offers for sale

OTHER TOPICS DISCUSSED:

PRODUCT LINE LENGTH:STRETCHING

: FILLING

PRODUCT MIX:WIDTH

:LENGTH

:DEPTH

PRODUCT LINE OF NESTLE

MILK AND NUTRITION PRODUCTS

CONT…

INFANT PRODUCTS

BEVERAGES

CONT…

BEVERAGE SYSTEMS

PREPARED DISHES AND COOKING

CONT…

CONT…

CONT…

CHOCOLATES AND CONFECTIONERY

CONT…

CONT…

VENDING AND FOOD SERVICES

CONT…

FOOD SERVICE PRODUCTS

CULINARY

TOUCH POINTS

PRODUCT MIX

PRODUCT MIX OF NESTLE

Milk products and nutrition

Beverages

Prepared dishes and cooking aids

Chocolates and confectionary

Vending and food services