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It was founded in 1867 by HENRI NESTLE.

Was listed no.1 in fortune global 500

as the Worlds most profitable corporation.

Ranked no.13 in FT global 2011 withmarket capitalization of $200 million.

Has449 factories in 86 countries and employs

more than 3,28,000 people.

Mainly deals in chocolates, milk products,maggi, soup, sauce, coffee, tea, milkmaid,

and mineral water etc.

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the world's leading nutrition, health and wellness company.

Our mission of "Good Food, Good Life" is to provideconsumers with the best tasting, most nutritious choices in

a wide range of food and beverage

To be a leading, competitive, Nutrition, Health and Wellness

Company delivering improved shareholder value by being apreferred corporate citizen, preferred employer, preferred

supplier selling preferred products.

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HEAD OFFICE :-Delhi

Moga (Punjab),

Choladi (Tamilnadu),

Nanjagud (Karnatka),

Samalakaha (Haryana),

Ponda (Goa)

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TOUCH POINTS

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Uses the samesymbols worldwide.

think globally andact locally

Product formulation vary tosuit cultural differences.

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Reduce prices and introduce

smaller packages for products

to make them affordable has also

implemented many promotional

schemes.

Free sample :-The company has also promoted

there products like giving free

samples of the new products

free with old popular and

famous product.

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target the children:-It also came

up with products

which will target the children like

fruitips, milky bar choo,

nestle Chinese maggi noodles.

In the spirit of catering to Indian

tastes magi introduced magi

pickles in five variants

benchmarked to give her

ghar ka swad.

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Nestl launches new campaign for KitKat,uses animation for the first time inIndia. It urges busy youngsters to takea break and notice the fun events intheir surroundings.

http://www.afaqs.com/advertising/creative_showcase/index.html?id=23636&media=TV&type=Indian

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Maggi

Milo

Kitkat/Munch

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Demographic

Age group 8 to 14

Social Class Working

Households

Size of Family Nuclear

Psychographic

Life styles Fast Movers

Personality ready to

experiment

Launched in 1982

Entirely new concept of ready to make noodles

Targeted towards Teenagers through mothers

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Demographic

Targeted at children,

primarily boys in the 5-12

age bracket.

Psychographic

Centered around the

winning moment.

Health conscious

Sportsmen as role model

Introduced in 1996-97

Has about 3.3 per cent of the Indian HFD market.

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Demographic

Initially targeted to

premium segment gradually

moved to low price

segment

Psychographic

Consumer's desire for a

good value for money .

Light Low dietary value

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INDIA:CleanDrinkingWaterProjectAnd WaterEducationProgrammeForChildren:

The project has benefitedMore than 17000 childrenAnd even the farmersWere made aware to

Make proper use of waterduring their farmingactivities .

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IN INDIA:

NestleAgriculturalServiceshas used the experience gained

by nestle in different PartsOf the world to set up a

system of direct and

Efficient contact with the

farmers in India.

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