Post on 27-Mar-2016
description
Nanqian Xu (Nancy) Product Design
Who are we designing for and what should we design? I’m always trying to find answers. The design exploration process excites me, and leads me to become a designer.
Nanqian Xu
Nanqian Xu | Product Design
737 New Genera�on Boeing Seat
New Genera�on Boeing Sea�ng Design
Based on the result of the research project of Boeing flight experience, We are working on the premise of designing for the users with limited dexterity, sight and hearing impairment whose needs are extreme. These needs are looked at through the lens of universal design to reach out to a larger popula�on base.During the design process, we used prototype as a way to simulate consumer experiences, get inspira�ons, generate concepts, and get feedback from users.I finalized our rough mock-up in this summer to make it into a 3D model that can be produced in reality.
Responsibili�es
User Journey Analysis
737 Airplane Interior Mock-up (Full Scale)
Seat Mock-up (Full Scale)
User Tes�ng
3D CAD Model Building
Nanqian Xu | Product Design
737 New Genera�on Boeing Seat
In order to understand the whole user experience, • we built up a full scale of half plane sec�on. This helped us to experience the restraints of the space and the sequence of ac�vi�es.
Prototype to Learn
Nanqian Xu | Product Design
737 New Genera�on Boeing Seat
Using 3 rows of seats from Boeing, within our full scale • cabin, we were able to simulate the whole entrance and exit process, the relaxa�on period and transi�on ac�vi�es.
User Experience Simula�on
Nanqian Xu | Product Design
737 New Genera�on Boeing Seat
Enter Se�le Transi�on Exit
Get Informa�on
Entertainment
Eat / Drink
tain
Inform-- enhance entry experience by be�er informing users about sea�ng area.
Storage-- provide be�er storage system to enhance user experience during travel.
Experience-- accommoda�ng work/ rest/ entertainment and ea�ng in the sea�ng area.
Transi�on-- provide support for transi�on from si�ng to standing posi�ons.
Business Value & Opportunity Area
We decided to address the needs for baby boomers as inspira�ons because:Baby boomers will take up the US popula�on for • 20% in 2030. Baby boomers will all turn • 65 between 2011 to 2030.Baby boomers spent • 2 billion dollar annually. Baby boomers share • 43% of domes�c travel in US.
Nanqian Xu | Product Design
737 New Genera�on Boeing Seat
Based on the universal design principle to provide • equally solu�on for majority user, we brainstormed in those four opportunity areas. Later on, we reviewed our concepts with Design Director in Teague to filter down several frui�ul concepts and to understand the industry constraints.
Concept Brainstorm
Nanqian Xu | Product Design
737 New Genera�on Boeing Seat737 New Genera�on Boeing Seat
We built this full scale seat which can be tested • by human weight and ac�vi�es. Not only to make our concepts from 2D to 3D, we also want people to interact with concepts for real.
Inform
Storage
Experience
Transi�on
Concept Prototype
Nanqian Xu | Product Design
737 New Genera�on Boeing Seat
We did rounds of user reviews. The storage place, the ligh�ng, and the • way that small table folds, which solved most problems we found during the user experience simula�on, received the posi�ve feedback.
User Reviews
Nanqian Xu | Product Design
737 New Genera�on Boeing Seat
nanqian xu | product design
Ventilator Improvement Design (Summer, 2007)ShuaiKang Group Co Ltd China., ,
ventilation improvement design
nanqian xu | product design
Existing Models in the Market
Market Analysis
Consumer Needs Found through Research
Existing product portfolio shows problems and
also opportunities in these area:
1 A matured market with competition based on
price and adding functions.
2 Product form has the same style with little
change in detail.
1. Ergonomic test shows people are knocking their
head when using the ventilators.
2 Existing large volume product can not fit into
modern kitchen decoration style
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.
.
.
ventilation improvement design
Time
MarketPerformance
nanqian xu | product design
Design PrinciplesIn order to attract Y-Generation, and also considering the
ergonomics factors, the design principle of this project is:
feeling in material and color
shape to fit into modernized kitchen
surface providing easy cleaning process
distance from cook top to the cover
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�
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clean
simple
curved
less
ventilation improvement design
Concept Brainstorming
nanqian xu | product design
ventilation improvement design
�In kitchen pictures
�Usability Test
nanqian xu | product design
ventilation improvement design
nanqian xu | product design
Inter Innovation Competition
Gift for Elders, 2006Intel Innovation Competition
A pills box with function to remind and report body
performance. Also connect to hospital, cell phone,
and personal laptop.
Final Concept
nanqian xu | product design
Shanghai Electronic Group Co. LTD
Printing Machine Improvement, 2006Shanghai Electronic Group Co., LTD
Detailed design for product form and color arrangement.
Aligned the product color tone with the brand color settings.
Added curved form for softness feeling. Training in building 3D
models in Solid Works and rendering in 3D max.
Major Focus
nanqian xu | product design
What would you do with
Concept that can not be sketched?
like a 60 feet long bus?
Spirit
Project Introduction
Project Scope
Needs
Learning by building
Faster commute within the bus
Help people to keep stable in the bus
. Prototype can be used as a concept
generation and communication channel rather than just to
test ideas.
Bus Rapid Transportation (BRT) is a new kind of bus that
will be launched by Chicago Transportation Association
(CTA) in 2009. It will be a 60 foot articulated bus with 3
doors for entry and exit.
Design the bus interior, shelter, and new information
communication to provide a better riding experience for
customer.
Bus Rapid Transportation 2008,
Chicago Transportation Association
nanqian xu | product design
bus rapid transportationChicago Transportation Association
nanqian xu | product design
A PROBLEM!
We found it’s hard to get the feeling
through just sketching, playing with floor
plan.
Then, we just built a 60 feet long model, to
see it, to feel it. We even add the bus sound
of the whole thing!
bus rapid transportationChicago Transportation Association
nanqian xu | product design
The full scale model helps us in
Insights
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Communication with clients
We made several design plans with CTA AD people
when we walked through the model
User Testing
We ran 2 user testings with students in Institute of
Design and also daily passengers
Create information both in front and back of the bus
Create opening space feeling between front door and
back door, reduce the obstacle.
.
.
bus rapid transportationChicago Transportation Association
nanqian xu | product design
Final Proposal Showing by User JourneyThe whole journey starts from people getting information from shelter, till people get off the bus. We made big
changes in the whole layout to help people moving fast and keeping stable in the bus. We also considered people
with kid, visitors who is first time to Chicago, daily commuters and people with disabilities.
bus rapid transportationChicago Transportation Association
nanqian xu | product design
Thank you.