Pg. 1

Principles of Light

13 Ways They Will Inspire How You Approach Business Problems

Our Promise: Confidence Through Illumination

“Light” is a powerful metaphor.

It is symbolic of truth, inspiration, wisdom, and science.

The following slides review some principles of light and how they have inspired our point of view and consultative approach.

Light from the sun takes 8 min and 17 sec to reach earth, but inside the sun the energy takes millions of years to go

from the center to the surface.

The power of perceptual equity to engender loyalty, support and attract talent is unparalleled. It is well worth the time and investment to build and protect it.

4

85% of the world and all major languagesOne's values are at the heart of any decision—revealing how to leverage those values is the first step to solving any business problem.

Light is produced and controlled in many ways. A lens helps to control light that comes into the eyes or a camera. Light is

also used in copy machines, televisions, satellites, telescopes, and medical systems.

Decision making is not linear—it is a complex process driven by individual and societal values.

There are different colors of light because each one has a different wavelength.

6

85% of the world and all major languagesNo behavior or decision occurs in the abstract; context is crucial.

If Earth did not have an atmosphere, the sky would be black.

Each one of us is inspired by a variety of individual and societal values. Our decisions are shaped by different values based on context.

Different colors have different speeds in water, making them bend in different angles—causing a rainbow when water droplets are in

the atmosphere.

A good strategy clearly understands its target audience and the action it aims to inspire.

Light travels in a straight path until something bends it.

It is not enough just to study them, we need to connect with our customers.

We see color because of reflected light, reflected colors are the ones you see.

Insight leads to impact.

Nothing travels faster than light.

A strategy is only as good as its results.

When light hits a smooth surface, it reflects evenly, when light hits a rough surface, the light is scattered—resulting in a loss of light.

Persuade by reason, motivate by emotion.

The human eye needs light to see.

Creativity sparks growth.

Plants convert light energy into food in a process called photosynthesis.

Breakthrough analytics recognize patterns and relationships among important audiences that we cannot recognize on our own.

There are parts of the

light spectrum that

the human eye cannot

see—such as ultraviolet

light.

Trusted partners reveal new insights and inspire meaningful actions—restoring confidence in the path forward.

The density of water causes a loss of light as it descends. At 15 feet, the color red is lost, at 25 ft the color orange is lost, then yellow at 45ft and blue disappears at 75 ft.

We see things others miss

How people think. What they feel.

Why they behave a certain way. How to motivate them.

These are the questions we help clients answer.

www.heartandmindstrategies.com