Post on 16-Dec-2015
Overall, Coldwell Banker Previews International® hada significantly higher percentage of new listings and listing sales in America’s top luxury real estate markets.
Source – Coldwell Banker Luxury Market Report.
Previews has been a name in luxury real estate
1933
1976
1995 and 62 years longer than Christie’s International Real Estate.
43 years longer than Sotheby’s International Realty
GLOBAL REACH
SOURCE – RFG AND COMPANY WEBSITES
Previews® has 49,000 more agents in our network worldwide than Christie’s and 71,200 more than Sotheby’s.
Fuller
Kentwood
GLOBAL REACH
SOURCE – RFG AND COMPANY WEBSITES
Previews® has 386 more international offices in our network worldwide than Sotheby’s – and 519 more than Christie’s.
Previews has 2111 more offices in the U.S. than Christie’s and 2504 more offices than Sotheby’s.
Fuller
Kentwood
26% more $5M+ homes than Sotheby’s and over 100% more than Christie’s
Twice as many $10M+ homes thanSotheby’s and Christie’s
MARKET SHARE COMPARISON BASED ON NEW LISTINGS IN AMERICA’S
TOP 5 ZIP CODES*
*SOURCE – MLS JUNE 2011 – JUNE 2012, excluding NYC
246 New Listings Over $10M+ 696 New Listings over $5M+
More than twice as many $1M+ Homes Listed than Sotheby’s and four times more than Christie’s
2795 New Listings over $1M+ Market Share
*SOURCE – MLS JUNE 2011 – JUNE 2012, excluding NYC
MARKET SHARE COMPARISON BASED ON NEW LISTINGS IN AMERICA’S
TOP 5 ZIP CODES*
Almost twice as many $5M+ homes than Sotheby’s and Christie’s
Almost twice as many $10M+ homes than
Sotheby’s and 13% more than Christie’s
*SOURCE – MLS JUNE 2011 – JUNE 2012, excluding NYC
59 $10M+ Listing Units Sold 195 $5M+ Listing Units Sold
MARKET SHARE COMPARISON BASED ON LISTING SALES IN AMERICA’S
TOP 5 ZIP CODES*
TOTAL MARKET SHARE LISTINGS SOLD*
1406 Listings Sold $1M+ Market Share
Almost 9 times more $1M+ Homes Listed than Sotheby’s and 14 times more than Christie’s
*SOURCE – MLS JUNE 2011 – JUNE 2012, excluding NYC
Key Deliverables – Social Media
• Launched blog, Facebook and Twitter site in August
• Twitter is the fastest growing audience thus far ( in part because Facebook keeps changing their policies).
• “Monopoly Video has been viewed over 7500 times
• November kicks off a new partnership with art book publisher Taschen
PREVIEWS INSIDE OUT – snap shot of traffic on day of eblast
Visitors 1,186 1,351 +13.91%
Unique Visitors 1,129 1,291 +14.97%
Page Views 2,845 3,311 +16.38%
Pages Per Visit 2.40 2.45 +2.17%
Average Visit Duration 1:36 1:45 +9.46%
Bounce Rate 55.82% 55.85% -5.42%
% New Visits 78.84% 78.02% -1.04%