Visibility with LinkedIn

by Christen Mau

Visibility with LinkedIn

Caroline

Christen

WLFMcph: www.wlfmcph.dk

Visibility with LinkedIn

Agenda

- Optimising your personal profile

- Market your career

- LinkedIn as a networking tool

Visibility with LinkedIn

About LinkedIn

• Beginning: March 2003

• 161 million members worldwide (200 countries)

• 900.100+ members in Denmark

• 2.447 full-time employees

• Available in English, Italian, German, Korean + 13 other languages

Visibility with LinkedIn

Founder: Reid Hoffman, March 2003

CEO: Jeff Weiner

Visibility with LinkedIn

LinkedIn Today

Visibility with LinkedIn

LinkedIn Signal

3 types of sales texts:

- Employer seeker

- Business seeker

- Reputation seeker

Visibility with LinkedIn

Visibility with LinkedIn

Summary

Visibility with LinkedIn

LinkedIn’s relevance concept

LinkedIn’s internal searches are individual

LinkedIn’s searches are defined by the basis of your 1st, 2nd and 3rd degree connections and those you are in group with in relation to keywords and the network’s connections

(plus a lot of other factors that only technicians at LinkedIn knows about)

Visibility with LinkedIn

LinkedIn’s definition: relevance concept

• There are no unique search result

• Relevance in searches are based on a number of variable factors

• Watch out for ”key word spamming”

Visibility with LinkedIn

The ”Pippi” rule

“Den som är stark mäste vara snäll”

“The one who is strong, must be nice”

Visibility with LinkedIn

Christen Mau

Skills and Expertise

Visibility with LinkedIn

SEO Title Tag

Professionel headline:

Foto alt tag:

Public ”vanity” URL :

Increase visibilityin external searches • http://pinterest.com• http://about.me• http://da.gravtar.com• https://plus.google.com• https://digg.com• https://www.folkd.com• https://docstoc.com• Eniro

Visibility with LinkedIn

Sådan!Gør dig bemærket –Øg din synlighed med LinkedIn

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Visibility with LinkedIn

Groups

Alumni group

Visibility with LinkedIn

Account types on LinkedInBusiness

Sales

Company page

Visibility with LinkedIn

Visibility with LinkedIn

More information

WLFMcph’s blog: www.wlfmcph.dk

WLFMcph LinkedIn Company Page

LinkedIn Today

Visibility with LinkedIn

Sections You find ”Add sections” below your resume

Visibility with LinkedIn

Applications

Visibility with LinkedIn

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