Presentation, Ph D Day At Dtu Vet, 26.06.12

Visibility with LinkedIn

by Christen Mau


Caroline

Christen

WLFMcph: www.wlfmcph.dk

http://www.wlfmcph.dk/


Agenda

- Optimising your personal profile

- Market your career

- LinkedIn as a networking tool


About LinkedIn

• Beginning: March 2003

• 161 million members worldwide (200 countries)

• 900.100+ members in Denmark

• 2.447 full-time employees

• Available in English, Italian, German, Korean + 13 other languages


Founder: Reid Hoffman, March 2003

CEO: Jeff Weiner


LinkedIn Today


LinkedIn Signal

3 types of sales texts:

- Employer seeker

- Business seeker

- Reputation seeker



Summary


LinkedIn’s relevance concept

LinkedIn’s internal searches are individual

LinkedIn’s searches are defined by the basis of your 1st, 2nd and 3rd degree connections and those you are in group with in relation to keywords and the network’s connections

(plus a lot of other factors that only technicians at LinkedIn knows about)


LinkedIn’s definition: relevance concept

• There are no unique search result

• Relevance in searches are based on a number of variable factors

• Watch out for ”key word spamming”


The ”Pippi” rule

“Den som är stark mäste vara snäll”

“The one who is strong, must be nice”


Christen Mau

Skills and Expertise


SEO Title Tag

Professionel headline:

Foto alt tag:

Public ”vanity” URL :

Increase visibilityin external searches • http://pinterest.com• http://about.me• http://da.gravtar.com• https://plus.google.com• https://digg.com• https://www.folkd.com• https://docstoc.com• Eniro


Sådan!Gør dig bemærket –Øg din synlighed med LinkedIn

p. 28

http://pinterest.com/

http://about.me/

http://da.gravtar.com/

https://plus.google.com/

https://digg.com/

https://www.folkd.com/

https://docstoc.com/


Groups

Alumni group


Account types on LinkedInBusiness

Sales

Company page



More information

WLFMcph’s blog: www.wlfmcph.dk

WLFMcph LinkedIn Company Page

LinkedIn Today

http://www.wlfmcph.dk/


Sections You find ”Add sections” below your resume


Applications


Slideshare

Presentation, Ph D Day At Dtu Vet, 26.06.12

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