Babystep.tv for retail and internet-shops

October 2014

We see a problem

Nobody teaches how to be a parent

Young parents spend significant time looking for information

Parents want the best for their children

Our solution

1 VIDEO 1 MINUTE 1 TIP

Quality product

Tips created by our international team of experts

and scientists

Babystep.tv’s Executive Producer is a 2013 Oscar nominee. Filmed in San Diego, USA

Content Video

Babystep.tv’s goal

Share knowledge about children’s development to every parent across the world with children under 6

years old

Languages:English, Korean, Russian, Chinese, Japanese, French,

German, Portuguese, Spanish

Global launch in 2015Babystep.tv now:

English/Russian version site, production work in USA, more 50 videos in 2 languages

January 2015:

APP: iOS, Android, Windows Phone, Samsung Smart TV, 9 languages

1-3Q 2015:

Produce 1000 videos for age 0-6

One documental film about the latest discoveries with the leading scientists

Producing content for Babystep cable TV

Business model

Users buy a subscriptionBabystep.tv sends 2 videos every week

3 months

$9.90

6 months

$18.90

12 months

$34.90

Subscription price

Goods for retail

• There is a code in the box. • User registers code on the site and receives annual subscription to

Babystep.tv.

Gift box in the retail• Babystep.tv box belongs to the category of emotional

purchases. • Gift Box babystep.tv is a unique product that does not compete

with other product categories, but helps to increase average check.

Disposal of the gift box

Checkout area Goods for newborn

Mother with the first child

desire to be a good motherneed for knowledge

about educationinterest to new things

Buying motive:

Target audience of gift boxes

Target audience of gift boxes

Buying motive:

desire to be complicit guilt gift wife interest to new things

Young fathers

desire to look fashionableoriginal giftnew knowledge

about children

Grandparents

Target audience of gift boxes

Buying motive:

Young parents’ friends

Target audience of gift boxes

desire to look fashionableoriginal giftnew knowledge

about children

Buying motive:

Gift box Babystep.tv – excellent product for your customers

Thank you for attention!

Contacts:CEO Aynar AbdrakhmanovE-mail: ainar.abdrahmanov@gmail.comPhone: +79193275724