Presentation Babystep.tv for retail and internet shops
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Babystep.tv for retail and internet-shops October 2014
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Babystep.tv for retail and internet-shops
October 2014
We see a problem
Nobody teaches how to be a parent
Young parents spend significant time looking for information
Parents want the best for their children
Our solution
1 VIDEO 1 MINUTE 1 TIP
Quality product
Tips created by our international team of experts
and scientists
Babystep.tv’s Executive Producer is a 2013 Oscar nominee. Filmed in San Diego, USA
Content Video
Babystep.tv’s goal
Share knowledge about children’s development to every parent across the world with children under 6
years old
Languages:English, Korean, Russian, Chinese, Japanese, French,
German, Portuguese, Spanish
Global launch in 2015Babystep.tv now:
English/Russian version site, production work in USA, more 50 videos in 2 languages
January 2015:
APP: iOS, Android, Windows Phone, Samsung Smart TV, 9 languages
1-3Q 2015:
Produce 1000 videos for age 0-6
One documental film about the latest discoveries with the leading scientists
Producing content for Babystep cable TV
Business model
Users buy a subscriptionBabystep.tv sends 2 videos every week
3 months
$9.90
6 months
$18.90
12 months
$34.90
Subscription price
Goods for retail
• There is a code in the box. • User registers code on the site and receives annual subscription to
Babystep.tv.
Gift box in the retail• Babystep.tv box belongs to the category of emotional
purchases. • Gift Box babystep.tv is a unique product that does not compete
with other product categories, but helps to increase average check.
Disposal of the gift box
Checkout area Goods for newborn
Mother with the first child
desire to be a good motherneed for knowledge
about educationinterest to new things
Buying motive:
Target audience of gift boxes
Target audience of gift boxes
Buying motive:
desire to be complicit guilt gift wife interest to new things
Young fathers
desire to look fashionableoriginal giftnew knowledge
about children
Grandparents
Target audience of gift boxes
Buying motive:
Young parents’ friends
Target audience of gift boxes
desire to look fashionableoriginal giftnew knowledge
about children
Buying motive:
Gift box Babystep.tv – excellent product for your customers
