Optimale inrichtingGoogle AnalyticsAndre Scholten, Web Analytics Consultant

André Scholten

http://andrescholten.nl

http://twitter.com/AndreScholten

Agenda

Scripts

Inrichting Google Analytics

Google Analytics + Tools

Q&A (mag ook tussendoor)

De basiskaal

<script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-12345-1']); ??? _gaq.push(['_trackPageview']);</script>

De basis

_gaq.push(['_setAllowAnchor', true]);_gaq.push(['_setCampaignCookieTimeout', 2592000000]);_gaq.push(['_setDomainName', '.website.nl']);_gaq.push(['_setSessionCookieTimeout', 1800000]);_gaq.push(['_addIgnoredOrganic', 'www.website.nl']);

Labels

_gaq.push(['_setCustomVar', 1, 'Demografie', ‘vrouw|brildragend', 3]);

5 slots

1. Bezoeker2. Bezoek3. Pagina

Meting incompleet

Script aanvullenUitgaande links

Script aanvullenDownloads

Script aanvullenDe javascriptlozen

Script aanvullenTijdmeting

Script aanvullenGoogle Image Search

Script vervangenAsynchronous

Campagne tagging

Google Analytics

E-mail

Affiliates

SEO

AdWords

Offline(Paid) Links

Banners

CRM

Surveys

Campagne tagging

http://www.winkel.nl/

?utm_source=affiliate&utm_medium=cpl&utm_campaign=affiliate-45612&utm_content=tekstlink&utm_term=zoekwoord&utm_nooverride=0

http://www.winkel.nl/

?utm_source=nieuwsbrief&utm_medium=email&utm_campaign=nieuwsbrief-jan&utm_content=artikel3

&utm_nooverride=1

Campagne taggingStijlgids

email / e-mail / Email / E-Mail / e-Mail / Nieuwsbrief / Mailing

cpc / cpl / cpa / cps / cpm

Profielen

Profielen

Meetscript Profiel 1

Profiel 2Filter

Profiel 3Filter

ProfielenOngefilterd

Meetscript Ongefilterd

Referrals bewaren

http://www.winkel.nl/?utm_source=affiliate&utm_medium=cpl&utm_campaign=affiliate-45612&utm_content=tekstlink

Affiliatewww.fiets.nl

www.winkel.nl

Referrals bewaren

Referrals bewarenExtra’s

Van alle campagnes verwijzende sites bekijken Affiliates die adverteren in Google monitoren Sitelinks analyseren Zoekgebied analyse (in NL of alle resultaten) Verwijzende URLs rapport ipv verwijzende domeinen

SEO Rankings

Meer info, google: “seo rankings meten”

IP filters

212.178.115.202

Interne Campagnes

http://www.kras.nl/specials/duitslandvoordeelweek?int-camp=duitsland-voordeelweek

Interne Campagnes

http://www.kras.nl/specials/duitslandvoordeelweek?int-camp=duitsland-voordeelweek

Mail filter

Meer info, google: “webmail analytics”

Profielen

Tools

Better GA

1. Auto Access Your Google Analytics Account2. Auto Expand Navigation For Google Analytics3. gaDeAnalyse (textbox size)

4. Add Search to Google Analytics Keyword Reports5. Change Menu Item Defaults For Google Analytics6. Cleaner Profile Switching7. Export To Google Docs from Google Analytics8. Google Analytics Absolute Conversion9. Google Analytics Full Screen Reports10. Add Profile Settings Link to Google Analytics11. Google Analytics Advanced Date Selection12. GA Quick Content Search13. Google Analytics Row Limit Link14. Google Analytics Table Sorting15. Google Insights For Analytics 16. Social Media Metrics

Live HTTP Headers

Live HTTP Headers

http://www.google-analytics.com/__utm.gif?utmwv=1.3&utmn=2114337524&utmcs=UTF-8&utmsr=1280x1024&utmsc=24-bit&utmul=nl&utmje=1&utmfl=10.0%20r45&utmdt=%C2%A0%20Eenvoudig%20de%20statistieken%20van%20je%20concurrenten%20in%20de%20war%20schoppen%20met%20Google%20Analytics%C2%A0%7C%C2%A0Webanalisten.nl&utmhn=www.webanalisten.nl&utmhid=794801110&utmr=0&utmp=/beheer/techniek/eenvoudig-de-statistieken-van-je-concurrenten-in-de-war-schoppen-met-google-analytics.html&utmac=UA-4220368-1&utmcc=__utma%3D195590186.1268809608.1231166981.1271753036.1271767707.106%3B%2B__utmz%3D195590186.1271767707.106.34.utmcsr%3Dfeedburner%7Cutmccn%3DFeed%3A%2Bwebanalisten%2B(Webanalisten.nl)%7Cutmcmd%3Dfeed%3B%2B

Live HTTP Headers

http://www.google-analytics.com/__utm.gif?utmwv=1.3&utmn=2114337524&utmcs=UTF-8&utmsr=1280x1024&utmsc=24-bit&utmul=nl&utmje=1&utmfl=10.0%20r45&utmdt=%C2%A0%20Eenvoudig%20de%20statistieken%20van%20je%20concurrenten%20in%20de%20war%20schoppen%20met%20Google%20Analytics%C2%A0%7C%C2%A0Webanalisten.nl&utmhn=www.webanalisten.nl&utmhid=794801110&utmr=0&utmp=/beheer/techniek/eenvoudig-de-statistieken-van-je-concurrenten-in-de-war-schoppen-met-google-analytics.html&utmac=UA-4220368-1&utmcc=__utma%3D195590186.1268809608.1231166981.1271753036.1271767707.106%3B%2B__utmz%3D195590186.1271767707.106.34.utmcsr%3Dfeedburner%7Cutmccn%3DFeed%3A%2Bwebanalisten%2B(Webanalisten.nl)%7Cutmcmd%3Dfeed%3B%2B

Copy Goals

29 vakjes/vinkjes per doel

X20

Data Feed Query Explorer

Excellent Analytics

Overig

André Scholten

E. scholten@traffic4u.nl